How to Use AI in Marketing: Practical Guide for 2026
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Finance has always been about making better decisions with incomplete information. The difference today is that AI agents can process more data in seconds than analysts used to review in days. And they don’t just analyze spreadsheets anymore - they predict trends, simulate outcomes, and automate entire workflows. That shift is happening faster than many teams expected.
A few years ago, most finance tools were still dashboards: useful, but passive. You had to pull the insights out yourself. Now AI agents are starting to act more like assistants - or even junior analysts - running forecasts, monitoring markets, flagging anomalies, and helping teams move faster without drowning in data. For finance teams, that means fewer hours spent stitching together reports and more time actually deciding what to do next.
In this guide, we’ll look at some of the top AI agents being used in finance today, what they’re good at, and where they actually make a difference in day-to-day work. Not the hype - the tools people are genuinely experimenting with right now.

Developing financial products or investment platforms requires accurate market validation to ensure they meet the specific needs of target demographics. Extuitive provides a platform of over 150,000+ AI consumer agents - trained on real-world behavioral data - that act as an always-on focus group. This allows finance firms to test new product concepts, marketing messaging, and user experiences against hyper-specific consumer personas before committing significant capital.
Optimize your market strategy with Extuitive.

Activepieces is a platform designed to build AI agents and automated workflows that connect different tools across a company. The system allows teams to create agents that interact with apps, APIs, and internal services through a visual workflow builder. Instead of relying entirely on custom development, users can combine integrations, logic, and AI capabilities to automate tasks that normally require manual work.
In finance teams, platforms like this often help move data between systems, automate reporting steps, or trigger actions when certain financial events occur. For example, an agent might collect financial data from several sources, send updates to internal dashboards, or notify teams when unusual activity appears. Human approval can also be added to workflows when financial processes require oversight. The platform also includes governance tools such as role permissions and audit logs, which help organizations control access and keep track of automated processes when sensitive financial information is involved.

Datarails is a financial planning and analysis platform designed to streamline the month-end close process. It automates reconciliations, consolidates data from multiple systems, and provides structured workflows that finance teams can follow from start to sign-off. By centralizing tasks and offering real-time visibility, it helps reduce errors and keeps the team aligned during the close process.
The platform is built to work with existing Excel-based workflows, allowing finance teams to continue using familiar spreadsheets while benefiting from automation and dashboard insights. Its features focus on reducing repetitive work, improving accuracy, and ensuring audit-readiness, giving teams more time to focus on analysis and decision-making rather than manual busy work.

ChatFin provides a platform where AI agents manage multiple finance and accounting tasks in one environment. They handle areas like accounts payable and receivable, FP&A, tax, treasury, and controllership without needing separate tools for each function. The system connects with existing ERPs, data warehouses, and finance systems, allowing teams to keep their workflows intact while automating repetitive processes and consolidating data in a single workspace.
The platform offers a library of pre-configured agents for common finance tasks, which can be adapted to a company’s specific policies and data sources. This setup enables finance teams to streamline processes, reduce the need for multiple software licenses, and maintain audit trails and governance across operations. By centralizing these tasks, ChatFin helps teams focus more on analysis and decision-making rather than routine administrative work.

BlackLine offers a platform where AI agents support financial operations by automating tasks like journal entries, reconciliations, intercompany transactions, and cash application. Their system connects data across multiple applications to provide a unified view of finance processes, helping teams coordinate workflows and maintain control over compliance and risk. With AI guidance, users can detect anomalies, prioritize tasks, and get insights that inform faster decision-making across accounting and treasury functions.
The platform includes specialized modules for financial close, consolidation, intercompany operations, and invoice-to-cash processes. Teams can automate repetitive work while keeping audit trails and governance intact. By centralizing data and processes, BlackLine helps finance teams reduce errors, maintain consistency, and focus more on analysis and strategic priorities rather than routine administrative tasks.

Oracle AI integrates artificial intelligence and machine learning into enterprise resource planning (ERP) systems to help finance teams handle repetitive and high-volume tasks. The AI works across processes such as invoice processing, approvals, budgeting, forecasting, and compliance, reducing manual effort while allowing teams to focus on analysis and decision-making. By leveraging AI, organizations can identify anomalies, improve accuracy, and maintain more consistent workflows across financial operations.
The platform also supports cloud deployment, giving teams regular access to updates and innovations without the usual overhead of traditional ERP upgrades. Digital assistants help staff interact naturally with financial systems, while predictive tools support planning and scenario modeling. These capabilities aim to enhance the finance team’s productivity, reduce errors, and give clearer insights into business performance, all while keeping regulatory compliance and governance in mind.

UiPath provides a platform that blends AI, automation, and robotics to support finance and accounting teams in managing complex workflows. Their system is designed to reduce repetitive tasks, streamline reporting, and connect different financial processes across the enterprise. By combining human oversight with automated agents, teams can redirect time from data entry and reconciliations toward analysis and decision-making. The platform also allows finance departments to orchestrate processes end-to-end, integrating multiple systems and applications in a coordinated way.
In addition to workflow automation, UiPath offers tools that help with planning, budgeting, forecasting, and treasury management. Prebuilt automation components, like invoice matching and goods receipt accelerators, give teams ready-to-use solutions that can be adapted to their existing policies. With real-time monitoring and orchestration, the platform aims to make financial operations more transparent, coordinated, and easier to manage without adding complexity to existing systems.

Workiva offers a platform that helps finance, risk, and sustainability teams connect their data and streamline reporting. Their approach focuses on making information more reliable and easier to manage, so teams can spend less time chasing spreadsheets and more time interpreting results. By combining data integration, workflow management, and AI-assisted tools, Workiva allows teams to automate repetitive reporting tasks and maintain a clear audit trail across multiple financial processes.
The platform also supports ESG reporting, compliance, and multi-entity financial reporting, helping teams keep track of complex obligations while maintaining transparency. With tools that facilitate collaboration and centralize data, Workiva helps organizations coordinate work across departments and geographies, providing insights that are accessible to decision-makers in real time. The system emphasizes accuracy and governance without adding extra complexity to existing workflows.

Trintech provides a platform designed to automate and streamline financial close and reconciliation processes. Their solutions focus on reducing the manual effort required in tasks like transaction matching, account reconciliation, and journal entry management. By automating these repetitive activities, teams can get a clearer view of their data and spend more time analyzing it instead of just processing it. The system also emphasizes audit readiness and regulatory compliance, which helps organizations maintain control across multiple entities.
The platform combines workflow management, real-time reporting, and analytics to give finance teams a more structured approach to financial close. It supports intercompany accounting and integrates with existing ERP systems, making it easier to standardize processes across departments. With centralized data and automated reconciliation, Trintech aims to provide teams with the tools to improve accuracy, reduce risk, and focus on higher-value financial insights.

Datasite offers a platform that supports the full lifecycle of financial transactions, from M&A and capital raising to restructuring and administration. Their platform focuses on streamlining document management, collaboration, and security, allowing teams to share information safely across multiple organizations. By integrating AI-powered tools like automated redaction, intelligent bulk uploads, and OCR search, the platform helps teams reduce time spent on repetitive tasks while maintaining rigorous compliance standards.
The platform also emphasizes transparency and oversight, providing custom analytics, integrated Q&A, and flexible permission settings. These features give teams a structured way to track progress and manage complex deals while keeping sensitive information secure. With mobile access and support for multiple languages, Datasite allows deal teams to work efficiently even across geographies and time zones, supporting both the operational and analytical side of financial transactions.

Planful provides a platform designed to bring AI into the everyday workflow of finance teams. Their tools focus on streamlining financial close, consolidation, planning, and reporting while keeping data understandable and actionable. By turning natural-language questions into instant insights, the platform allows teams to dig into what’s driving the numbers, quickly uncover trends, and make decisions without getting stuck in manual analysis or repetitive tasks.
The platform also supports scenario modeling, projections, and risk detection, giving finance teams a way to anticipate changes and adjust plans in real time. Collaboration is built in, so multiple stakeholders can work together across departments while maintaining transparency and control. Overall, Planful emphasizes explainable intelligence and practical integration, helping teams turn raw data into insights they can act on immediately.

Lunos provides an AI-driven approach to managing accounts receivable, handling tasks like invoice follow-ups, outreach, and customer communication around the clock. Their platform connects with popular finance and CRM systems to create a unified view of outstanding balances, allowing teams to see the full context of each customer without hopping between tools. The AI adapts to the nuances of customer communication, tracking promises to pay, responding to queries, and escalating issues only when needed.
By automating repetitive AR tasks, Lunos lets finance teams focus on more complex decisions and exceptions rather than chasing routine payments. It also scales with the business, handling small or large volumes of accounts while maintaining visibility and control. The system keeps a clear record of interactions, which makes it easier to stay organized and maintain healthy customer relationships.

Vic.ai focuses on automating accounts payable and finance workflows using AI agents designed specifically for these processes. Their platform handles tasks like invoice processing, approvals, and expense management, allowing teams to reduce errors and speed up month-end closes. The AI adapts to the way finance teams work, offering insights in real time and helping maintain oversight across multiple entities without adding complexity.
The system also supports analytics and reporting, giving finance leaders a clear picture of spend, cash flow, and potential risks. By centralizing operations and automating routine tasks, Vic.ai allows teams to focus on higher-value activities while keeping control over financial processes. Its AI agents work with existing ERP systems, scaling efficiently as the business grows.

Stampli focuses on simplifying accounts payable processes by centralizing communication and approvals around invoices. Their platform brings together team members, vendors, and finance systems, giving a single view of each invoice’s status and history. By organizing conversations directly on invoices and integrating with ERP systems, Stampli helps teams reduce back-and-forth emails and ensures nothing gets lost in the shuffle.
The AI in Stampli works quietly in the background to identify anomalies, match purchase orders, and suggest coding for transactions. It doesn’t replace the human touch but speeds up the review and approval process, letting teams focus on exceptions and decisions that matter most. With collaboration tools built into every step, finance teams can resolve questions faster and keep accounts payable running smoothly across departments and locations.

Ramp combines corporate cards, expense management, accounts payable, and accounting automation into a single platform. Their approach focuses on connecting all parts of finance workflows, from issuing cards to managing bills and tracking spend. By consolidating these tasks, Ramp aims to reduce the back-and-forth between systems and provide finance teams with a more organized view of cash flow and spending patterns.
The platform also includes AI features that help monitor expenses, enforce policy compliance, and automate repetitive accounting work. Ramp doesn’t replace human decision-making but assists teams by flagging out-of-policy spend, streamlining approvals, and speeding up month-end processes. With integrations across ERPs, HRIS, and other financial systems, the platform creates a more connected environment for managing both everyday transactions and larger financial operations.

Agentforce provides a platform for building, deploying, and managing AI agents that can handle tasks across customers, employees, and business systems. They focus on creating agents that operate 24/7, with AI reasoning that adapts to context while following structured business rules. Teams can manage the entire agent lifecycle - from design and testing to deployment and supervision - using a mix of low-code and pro-code tools, which allows for flexibility depending on technical skill levels.
The platform also includes voice capabilities, contextual data processing, and integrations with existing systems and workflows. Agents can handle customer service requests, employee support, sales inquiries, and internal analytics tasks, while escalating complex issues to humans when needed. Built-in guardrails and security tools help ensure agents stay within set guidelines and maintain accurate, trustworthy interactions.

Workday Sana is like having a smart assistant for your whole business - not just finance, but HR, IT, and even legal. It uses AI agents to handle repetitive tasks, spot unusual activity, and even suggest what to do next. Basically, it helps you spend less time chasing spreadsheets or workflow approvals and more time actually making decisions.
One of the things that stands out is how it blends automation with human oversight. You’re not handing over everything to a robot - the agents work alongside your team, flagging issues and making suggestions while keeping you in control. And it’s built to play nice with the tools you already use, so you don’t have to rip and replace your systems. Workday also takes “responsible AI” seriously. The outputs are designed to be reliable, transparent, and compliant with regulations, which is a huge deal for finance and HR teams. So you get AI that’s helpful without being unpredictable.
When it comes to navigating the growing landscape of AI in finance, the variety of tools available today shows just how much these systems can support real work. From automating repetitive tasks to highlighting anomalies or helping with planning, AI agents are slowly becoming the quiet partners behind smarter decisions. It’s not about replacing humans - it’s about giving teams the space to focus on judgment, strategy, and problem-solving while the agents handle the routine or time-consuming parts.
Picking the right platform really comes down to what your team needs and how you work. Some tools lean more on automation and workflow management, while others focus on insights, predictive analytics, or cross-functional support. Understanding what matters most - whether it’s speed, accuracy, integration, or oversight - can make a big difference in how effectively these agents fit into daily operations. At the end of the day, the goal is the same: making finance more manageable, more informed, and a little less stressful, without losing the human perspective that keeps decisions grounded.