Privacy Policy

Last revised: September 17, 2026

Extuitive, Inc. (“Company”, “We”, or “Our”) respects your privacy. This privacy policy (this “Privacy Policy”) describes the types of information we may collect from you or that you may provide when you use our website, apps, software, and related services that reference this Privacy Policy (the “Services”) and our practices for collecting, using, maintaining, protecting, and disclosing that information. It also describes your rights under applicable privacy and data protection laws, including the European Union General Data Protection Regulation (“GDPR”), and the United Kingdom Data Protection Act 2018 (“UK DPA”).

Information We Collect About You and How We Collect It

We collect several types of information from and about users of our Services, including information:

By which you may be personally identified, such as name, postal address, e-mail address, telephone number, or any other identifier by which you may be contacted online or offline (“personal information”);
That is about you but individually does not identify you;
That includes your precise location, which you can choose to share through your device settings depending on your region; and/or
About your internet connection, the equipment you use to access our Services, and usage details.

We collect this information:

Directly from you when you provide it to us.
Automatically when you use the Services. Information collected automatically may include usage details, IP addresses, your interactions with content, and information collected through cookies.
From third parties, for example, our business partners.

Information You Provide to Us

The information we collect on or through our Services may include:

Information that you provide by filling in forms on our Services. We may also ask you for information when you report a problem with our Services.
Records and copies of your correspondence (including email addresses) if you contact us.

Information We Collect Through Automatic Data Collection Technologies

As you use our Services, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

Details of your access to our Services, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Services.
Information about your computer and internet connection, including your IP address, operating system, and browser type.

We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). We do not currently respond to web browser signals that enable consumers to exercise choice about behavioral tracking.

The technologies we use for this automatic data collection may include cookies. A cookie is a small file placed on the hard drive of your computer. For more information about cookies, please visit https://www.allaboutcookies.org. You may refuse to accept cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website.

Meta Ad Account Data

Extuitive connects to Meta (Facebook and Instagram) advertising accounts so that you, or an AI assistant you connect to Extuitive, can upload creative and manage ads in those accounts. This section describes the data we receive from Meta (“Meta Platform Data”), how we use it, and the limits we place on it. Our use of Meta Platform Data is governed by this Privacy Policy and by the Meta Platform Terms and Developer Policies.

What We Receive From Meta

When you connect a Meta account, you grant Extuitive permissions through Meta's login flow. Using those permissions we receive and store:

Your Meta user ID and display name, and the list of permissions you granted.
The ad accounts you can access: ad account ID, name, currency, and time zone.
Facebook Pages you manage: Page ID, name, category, profile and cover image references, the tasks you can perform on the Page, and verification status, together with a Page access token.
Meta Pixels attached to those ad accounts: Pixel ID, name, embed code, and availability.
Access tokens that allow Extuitive to act on your behalf for the permissions you granted.

For each connected ad account we also read the account's advertising data: campaigns, ad sets, ads, and ad creatives (including their settings, targeting, budgets, and status, and the images and videos they use), performance and delivery metrics such as impressions, reach, clicks, spend, and conversions, and the results of actions we took on your instruction. We use this data to analyze the ad account for you, and we may retain it for as long as the workspace linked to that ad account is active so that analysis and history remain available to you.

How We Use Meta Platform Data

We use Meta Platform Data only to provide the Services you request:

To identify your ad accounts and set each one up as a workspace in Extuitive.
To analyze your ad accounts: to read your campaigns, ad sets, ads, ad creatives, and their performance data in order to produce reports, summaries, comparisons, and recommendations about your own advertising, and to answer questions you or your connected AI assistant ask about it.
To upload images and videos to your ad account and to create campaigns, ad sets, ad creatives, and ads when you or your connected AI assistant instruct us to.
To check that your connection and permissions are still valid and to tell you when you need to reconnect.
To provide support and to secure the Services.

We do not use Meta Platform Data to advertise to you, to build profiles of you or your customers, to train models across customers, or for any purpose unrelated to the Services you asked for. We do not sell Meta Platform Data, and we do not combine data from one customer's ad accounts with another's.

Actions We Take in Your Ad Account

Extuitive writes to your Meta ad account only when you, or an AI assistant you have connected to Extuitive, instruct it to. Those actions are limited to uploading creative assets and creating campaigns, ad sets, ad creatives, and ads. Objects are always created in a paused state; Extuitive never publishes, unpauses, or changes the spend of anything in your account, and does not take actions in your ad account on its own initiative.

Who Processes Meta Platform Data

We use the following service providers to operate the Services. Each processes data only on our instructions and only to the extent needed for the role listed:

Supabase— database and authentication, including storage of access tokens and cached ad account, Page, and Pixel data.
Vercel— hosting of the Extuitive web application.
Amazon Web Services— storage of the creative files you upload, AI-generated descriptions of those files, and the service that carries out ad account actions using your access token.
Anthropic and Google (Gemini) — AI model providers. They receive the creative files you upload and the images and videos already in your Meta ad account, together with their metadata, in order to generate descriptions and searchable indexes of that creative, and the ad account, campaign, and creative details needed to carry out instructions you give through the Extuitive agent. We use their commercial APIs, which do not permit your data to be used to train their models.
Stripe— billing; receives your account and payment details, not Meta Platform Data.
SendGrid— transactional email such as sign-in codes and invitations.
PostHog and Sentry— product analytics and error monitoring. These receive account identifiers and event or error details, not the contents of your ads or creative.
Slack— internal operational alerts to our team when a Meta account is connected or disconnected, limited to account identifiers and names.
The AI assistant you connect(for example Claude, ChatGPT, or Cursor) — receives the results of the Extuitive tools you invoke, which may include ad account, campaign, and creative details. That assistant's handling of the data is governed by its provider's terms.

Access tokens and other Meta Platform Data are stored in access-controlled systems and encrypted at rest by our infrastructure providers. Access within Extuitive is limited to personnel who need it to operate or support the Services.

How Long We Keep Meta Platform Data

Access tokens are kept only while your Meta account is connected. They are revoked with Meta and deleted from our systems when you disconnect.
Cached ad account, Page, and Pixel data is kept while your Extuitive account is active so that you can reconnect without setting up your workspaces again. It is deleted within 30 days after you request deletion or close your account.
Campaign, ad, and performance data read from your ad accounts for analysis is kept while the workspace linked to that ad account is active and deleted within 30 days after you request deletion or close your account.
Creative files you upload and the AI-generated descriptions of them are kept for the life of the workspace they belong to and deleted with it.
Operational logs and error reports that may reference account identifiers are kept for a limited, fixed period and then deleted.

Disconnecting Your Meta Account

You can disconnect at any time from your Extuitive settings, or by removing Extuitive under Business Integrations in your Facebook settings. When you disconnect, we revoke and delete the access tokens we hold, remove the credential from the service that acts on your ad account, and pause the workspaces linked to that connection. Disconnecting does not by itself delete cached ad account, Page, or Pixel data; see our data deletion page for how to request full deletion and what to expect.

Limits on Reuse

We use Meta Platform Data only to provide and support the Services you have requested. We do not use it for any other purpose, do not transfer it to anyone other than the service providers listed above, and do not sell it or use it for our own advertising. Where this Privacy Policy grants us broader rights over other information (for example to create aggregated or de-identified data), those rights do not extend to Meta Platform Data beyond what is necessary to provide the Services.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

To identify you when you use the Services.
To present our Services and its contents to you and to improve our Services.
To provide you with advertising and marketing.
To provide you with information that you request from us.
To fulfill any other purpose for which you provide it.
To notify you about changes to our Services.
In any other way we may describe when you provide the information.
For any other purpose with your consent.

We may create aggregated or de-identified data from your personal data so that it can no longer reasonably be associated with you. We use such data only to operate, secure, and improve the Services and for internal analytics, and we do not attempt to re-identify it. This does not apply to Meta Platform Data, which we use only as described in the “Meta Ad Account Data” section.

We may also use your contact details to provide information that we believe is of interest to you, in accordance with applicable law.

Disclosure of Your Information

We may disclose aggregated usage statistics about our users that do not identify any individual, for example the number of accounts using a feature. Such statistics do not include Meta Platform Data.

We may disclose personal information that we collect or you provide as described in this Privacy Policy:

To our affiliates.
To contractors, service providers, and other third parties we use to support our business.
To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the Company's assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by the Company about our Services users is among the assets transferred.
To fulfill the purpose for which you provide it.
For any other purpose disclosed by us when you provide the information.
With your consent.

We may also disclose your personal information:

To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
To enforce or apply our Terms of Use and other agreements, including for billing and collection purposes.
If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our customers, or others.

Choices About How We Use and Disclose Your Information

Email Communications:We may send you advertising and marketing emails. Should you wish to stop receiving marketing emails from us, you may opt-out using the link provided in the email or by contacting us as described in the “Contact Information” section.

Tracking Technologies. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.

Individuals in the European Union, Switzerland, and the United Kingdom. Please see the “Your GDPR Rights” section for more information.

Sale of Personal Information

We do not sell the personal information we have collected.

Your GDPR Rights

Data Controller

Extuitive, Inc. is the data controller for the Services. Our contact information may be found in the “Contact Information” section.

Legal Basis for Processing Personal Data

We rely on at least one of the following legal bases for processing personal data:

You have provided your consent.
Processing is necessary for the performance of a contract to which you are a party or in order to take steps at your request prior to entering into a contract.
Processing your data is necessary for our compliance with a legal obligation.
Processing your data is necessary for purposes of our legitimate interests.

We rely on these legal bases depending on the specific context and type of personal data involved.

Cross-Border Data Transfers

We may transfer the personal data we collect about you to the United States and other jurisdictions that may not be deemed to provide the same level of data protection as your home country, as necessary for the purposes set out in this Privacy Policy. We have implemented appropriate physical, technical, and organizational security measures designed to secure your personal data against accidental loss and unauthorized access, use, alteration, or disclosure. In addition, we limit access to personal data to those employees, agents, contractors, and other third parties that have a legitimate business need for such access.

Data Retention

Except as otherwise permitted or required by applicable law or regulation, we retain your personal data for as long as necessary to fulfill the purposes for which we collected it, including for purposes of satisfying any legal, accounting, or reporting obligations, or resolving disputes. Retention periods for data received from Meta are described in the “Meta Ad Account Data” section, and the process for requesting deletion is described on our data deletion page.

Rights of Access, Correction, Erasure, Restriction, and Objection

You have the right to request access to, correct, and erase the personal data that we hold about you, or restrict or object to the processing of your personal data under certain circumstances. You also have the right to request that we transfer your personal data to another party. If you want to review, verify, correct, or request erasure of your personal data, restrict or object to the processing of your personal data, or request that we transfer a copy of your personal data to another party, please contact us as described in the “Contact Information” section. Any such communication must be in writing. You can also request deletion of your account and the data we received from Meta by following the steps on our data deletion page; we complete deletion requests within 30 days.

We may request specific information from you to help us confirm your identity and your right to access, and to provide you with the personal data that we hold about you or make your requested changes. Applicable law may allow or require us to refuse to provide you with access to some or all of the personal data that we hold about you, or we may have destroyed, erased, or made your personal data anonymous in accordance with our record retention obligations and practices. If we cannot provide you with access to your personal data, we will inform you of the reasons why, subject to any legal or regulatory restrictions.

Right to Withdraw Consent

Where you have provided your consent to the collection, processing, or transfer of your personal data, you may have the legal right to withdraw your consent under certain circumstances. To withdraw your consent, if applicable, contact us as described in the “Contact Information” section.

Right to Complain

If you have any questions about our processing of your personal data or would like to make an access or other request, please contact us as described in the “Contact Information” section. If you are unsatisfied with our response to any issues that you raise, you have the right to make a complaint with the data protection authority in your jurisdiction. A list of data protection authorities in the EU may be found here: EU data protection authorities. The data protection authority for Switzerland may be found here: Switzerland (FDPIC). The data protection authority for the United Kingdom may be found here: ICO (United Kingdom).

Children Under the Age of 16

Our Services are not intended for children under 16 years of age, and no one under age 16 may provide any information to or on the Services. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information to the Services or on or through any of its features. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at support@extuitive.com.

Changes to Our Privacy Policy

It is our policy to post any changes we make to our Privacy Policy on this page. If we make material changes to how we treat our users' personal information, we will seek to notify you beforehand, for example by posting a notice on our website. The date the Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our website and this Privacy Policy to check for any changes.

Contact Information

To ask questions or comment about this Privacy Policy and our privacy practices, please contact us at support@extuitive.com.