Top AI Tools for Boosting ROAS on Meta Ads

Meta ads can get expensive quickly, with rising costs and shifting audiences making it tough to spot winners. AI platforms help by managing creative generation, performance prediction, and ongoing optimization-delivering better ROAS for e-commerce brands.

Top options cover pre-launch validation with consumer simulations, full bidding and budget automation, native ecosystem tools for dynamic campaigns, plus specialized creative scoring and attribution. Choosing the right one speeds up scaling and cuts wasted spend.

How We’re Changing Ad Testing

We are Extuitive - a team of entrepreneurs, AI experts, executives, and academics who have founded and scaled over a dozen companies across consumer goods and technology, both digital and physical.

We built Extuitive to solve the problems we kept running into ourselves: slow, expensive creative testing that burned through budgets before revealing what actually works. Our platform lets Shopify brands connect their store, generate ad variants in minutes, and validate them against 150,000+ AI consumer agents trained on real behavioral data. These agents act like an always-on focus group, predicting purchase intent so only the strongest ideas move forward.

From there, we handle the launch and ongoing tracking. The whole process is designed to be fast, affordable, and far more reliable than traditional research or endless trial-and-error. We love seeing brands skip the guesswork and focus on what they do best - growing their business. If that sounds like the kind of edge you're looking for, we'd be happy to show you how it works.

1. Meta Advantage+

Advertisers turn to Meta Advantage+ when they want automation handling much of the heavy lifting in campaigns. It applies AI across audience selection, placements, budgets, and creatives to streamline setup and ongoing adjustments.

The tools split into full-campaign options that cover end-to-end optimization and smaller single-step features for specific tweaks, like creative variations or targeting refinements. Many find it handy for broad reach or dynamic setups where manual control feels overwhelming.

Key Highlights:

• Automates targeting, placements, and budget shifts in real time
• Includes options for sales, app installs, and lead generation campaigns
• Offers creative enhancements like text variations and image adjustments
• Provides assessment tools for campaign recommendations

Pros:

• Reduces time spent on routine optimizations
• Works directly within the existing ad manager interface
• Suits campaigns needing quick scaling across audiences

Cons:

• Limits fine-grained control over specific elements
• Can feel unpredictable during initial learning phases
• Relies heavily on platform data signals

Contact Information:

• Website: www.facebook.com/business/ads/meta-advantage-plus
• LinkedIn: www.linkedin.com/showcase/metaforbusiness
• Facebook: www.facebook.com/metaforbusiness
• Twitter: x.com/MetaforBusiness
• Instagram: www.instagram.com/metaforbusiness

2. Madgicx

Madgicx serves advertisers looking for an AI-driven assistant focused on Meta campaigns. It combines automation with insights, handling tasks like budget adjustments, creative suggestions, and performance audits.

Users often appreciate how it scans accounts for opportunities and suggests next steps, acting almost like an extra team member for ongoing management. The chat feature stands out for quick questions about drops or potential scales.

Key Highlights:

• Provides round-the-clock monitoring and automated tweaks
• Generates creatives and tracks their performance
• Includes diagnostics for sudden changes in results
• Supports multiple account management

Pros:

• Cuts down on manual checks and adjustments
• Delivers straightforward recommendations
• Integrates analytics for clearer views

Cons:

• Overwhelms with features at first glance
• Ties closely to one ecosystem
• Requires time to align with specific workflows

Contact Information:

• Website: madgicx.com
• LinkedIn: www.linkedin.com/company/madgicxnow
• Facebook: www.facebook.com/madgicxdotcom
• Twitter: x.com/madgicx
• Instagram: www.instagram.com/madgicx
• Shopify App Store: apps.shopify.com/madgicx

3. AdCreative.ai

AdCreative.ai gets used when advertisers need quick generation of ad assets like banners, texts, videos, or product images. It pulls from connected accounts to produce variations tailored for platforms.

The focus lands on turning simple inputs into polished outputs, including competitor scans or scoring before launch. Some note it's handy for keeping creative pipelines flowing without constant design work.

Key Highlights:

• Generates texts, visuals, and videos from prompts or uploads
• Scores creatives for potential performance
• Analyzes competitor approaches
• Offers editing suite for backgrounds and enhancements

Pros:

• Speeds up asset production noticeably
• Keeps outputs consistent with brand inputs
• Helps spot trends from others

Cons:

• Outputs sometimes need extra tweaks
• Credit limits can run out quickly on active use
• Feels pricey for lighter needs

Contact Information:

• Website: www.adcreative.ai
• Email: contact@adcreative.ai
• LinkedIn: www.linkedin.com/company/adcreative-ai
• Twitter: x.com/AdCreativeai
• Instagram: www.instagram.com/adcreative.ai

4. Bïrch

Bïrch helps teams manage campaigns across several channels with rules and bulk actions. It emphasizes server-side tracking and custom rules for pausing, scaling, or boosting.

Many rely on it for handling repetitive tasks while keeping an eye on metrics through reports or alerts. The rule builder gets mentioned often for its flexibility beyond native options.

Key Highlights:

• Builds custom automation rules for multiple platforms
• Supports bulk ad creation and post boosting
• Improves tracking with server-side setup
• Generates scheduled reports and insights

Pros:

• Handles cross-platform tasks in one spot
• Offers detailed logs for automation history
• Scales well for higher volumes

Cons:

• Setup for complex rules takes practice
• Pricing shifts with spend levels
• Interface can seem dense initially

Contact Information:

• Website: bir.ch
• LinkedIn: www.linkedin.com/company/birchbirch
• Twitter: x.com/biiiiirch
• Instagram: www.instagram.com/birch.people

5. Creatify

Creatify often gets picked when the goal centers on video ads for social channels. It takes a product URL or image and turns it into ready videos, handling scripts, voices, and styles ranging from raw UGC to slick productions.

The workflow lets users browse templates, peek at competitor ideas, batch out variations, push directly to accounts, and track which ones perform through built-in testing. It feels straightforward for quick iterations, though the heavy video focus might not suit static-heavy campaigns.

Key Highlights:

• Converts URLs or images to video ads
• Supports batch creation and style choices
• Includes competitor analysis and templates
• Tracks performance for variants

Pros:

• Simplifies video production without much manual work
• Connects straight to ad accounts for launching
• Helps spot trends from others

Cons:

• Leans mostly toward video formats
• Credit system can limit heavy use
• Outputs occasionally need tweaks for brand fit

Contact Information:

• Website: creatify.ai
• Email: hello@creatify.ai
• LinkedIn: www.linkedin.com/company/creatify-ai
• Twitter: x.com/Creatify_AI
• Instagram: www.instagram.com/creatify_ai_official

6. WASK

WASK appeals to those managing Meta and Google ads who want automation mixed with creative help. It builds custom rules for optimizations, scans visuals for insights, and generates images or videos from templates or prompts.

Collaboration comes easy with shared access options, and the redesign feature gives old creatives a quick refresh. It's practical for routine checks, but the interface might take some getting used to at first.

Key Highlights:

• Creates custom optimization workflows
• Analyzes and generates ad images or videos
• Redesigns existing creatives
• Supports team sharing

Pros:

• Handles daily optimizations automatically
• Speeds up creative tasks with templates
• Provides visual feedback quickly

Cons:

• Ties mainly to two platforms
• Rule setup requires initial effort
• Video options feel more UGC-oriented

Contact Information:

• Website: www.wask.co
• Email: support@wask.co
• Address: 1401 Pennsylvania Ave. Ste. 105, Wilmington, DE 19806
• LinkedIn: www.linkedin.com/company/waskco
• Facebook: www.facebook.com/waskco
• Twitter: x.com/waskdigital
• Instagram: www.instagram.com/wask.co

7. Smartly

Smartly tends to get used by larger setups for blending creative and media sides. It speeds up building and personalizing assets across channels while automating campaign launches and updates.

The intelligence part pulls everything into one view for spotting patterns. It suits teams wanting less fragmentation, though smaller operations might find it a bit much.

Key Highlights:

• Scales creatives with personalization
• Automates media management cross-channel
• Offers unified performance insights
• Reduces production time

Pros:

• Keeps creative and media in sync
• Cuts down on manual updates
• Provides clear overviews

Cons:

• Geared more toward bigger spends
• Learning curve for full features
• Relies on demo for access

Contact Information:

• Website: www.smartly.io
• LinkedIn: www.linkedin.com/company/smartly-io
• Instagram: www.instagram.com/smartlyio

8. Pencil

Pencil draws enterprise advertisers who need to pull together various generative models in one spot. It handles image and video creation with integrations to tools like Veo, Runway, and Adobe options, plus browser editing.

The focus on compliance and brand controls makes it fit for secure workflows, and the unified editor streamlines from idea to finish. Model variety stands out, but it can feel overwhelming sorting through choices.

Key Highlights:

• Aggregates multiple AI models for generation
• Supports image and video editing in-browser
• Includes predictive elements and agents
• Connects to design tools

Pros:

• Offers wide model access securely
• Speeds end-to-end ad flows
• Maintains consistency tools

Cons:

• Suited better for enterprise needs
• Many integrations add complexity
• Heavy on video advancements lately

Contact Information:

• Website: trypencil.com
• LinkedIn: www.linkedin.com/company/trypencil
• Facebook: www.facebook.com/trypencil
• Twitter: x.com/PencilAI
• Instagram: www.instagram.com/trypencil

9. Quickads

Quickads draws in advertisers who want a straightforward way to build and refine ads from product links or ideas. It pulls inspiration from a large ad library, then generates images or videos with templates, voiceovers, and even virtual product shots to skip real photoshoots.

The optimization side checks compliance, suggests tweaks based on data, and handles publishing or scheduling. It's handy for mixing static and video formats quickly, though the credit system in plans can feel restrictive during busy periods.

Key Highlights:

• Accesses ad library for inspiration and analysis
• Generates image and video ads from links or prompts
• Includes virtual photoshoots and voiceovers
• Supports optimization with compliance and testing

Pros:

• Speeds up going from idea to ready ad
• Offers direct publishing options
• Covers multiple languages for voice

Cons:

• Relies on credits that add up fast
• Library focus might overlap too much sometimes
• Agency add-ons push toward higher costs

Contact Information:

• Website: www.quickads.ai
• Address: 903 Edgemeer Ln, Southlake,TX 760922,USA
• LinkedIn: www.linkedin.com/company/quickads-ai
• Facebook: www.facebook.com/profile.php?id=100094145860830&mibextid=ZbWKwL
• Twitter: x.com/Quickads_ai
• Instagram: www.instagram.com/quickads.ai

10. Predis.ai

Predis.ai fits well for those turning simple text or product details into full ad sets across platforms. It handles everything from copy and headlines to animations, stock assets, and UGC-style videos with avatar choices.

The editor allows easy changes, and it resizes for different specs automatically. Competitor insights help, but the credit-based usage means watching limits closely on heavier video work.

Predis.ai starts with a free option, then moves to paid plans with varying credits for generations, more brands, and extras like auto-posting.

Key Highlights:

• Generates ads from text inputs or URLs
• Supports animations and multilingual output
• Includes avatar-based UGC videos
• Provides A/B variations and editor tweaks

Pros:

• Keeps brand elements consistent easily
• Handles multiple formats in one go
• Integrates stock libraries smoothly

Cons:

• Credits vary by content type
• Video generations eat more resources
• Free start limits advanced features

Contact Information:

• Website: predis.ai
• Email: hello@predis.ai
• Address: Plot No. 12, Near Post Colony, Saraswati Colony, Pipeline Road, Savedi, Ahmednagar, Maharashtra - 414001
• LinkedIn: www.linkedin.com/company/predis-ai
• Facebook: www.facebook.com/groups/predisaiofficial
• Twitter: x.com/predisai
• Instagram: www.instagram.com/predis.ai
• App Store: apps.apple.com/us/app/social-media-posts-predis-ai/id6450264767
• Google Play: play.google.com/store/apps/details?id=com.predis.app
• Shopify App Store: apps.shopify.com/predisai

11. Adamigo

Adamigo acts like a constant watcher for Meta accounts, sending daily suggestions for tweaks and flagging issues around the clock. The chat interface lets users brainstorm or launch ideas just by typing, which simplifies bulk setups.

Creative generation covers realistic images and copies from prompts, with direct launches. Anomaly detection catches problems early, though setting up custom rules takes some initial fiddling.

Key Highlights:

• Monitors for anomalies and daily recommendations
• Chat-based control for audits and launches
• Generates on-brand creatives via prompts
• Supports bulk campaign orchestration

Pros:

• Reduces need for constant manual checks
• Quick bulk actions save time
• Adapts to preferred styles

Cons:

• Heavy reliance on Meta ecosystem
• Autopilot needs trust buildup
• Alert volume can get noisy

Contact Information:

• Website: www.adamigo.ai
• Address: 111B S Governors Ave, STE 7393, Dover, 19904 Delaware, USA
• LinkedIn: www.linkedin.com/company/adamigoai
• Facebook: www.facebook.com/adamigoai

12. Anyword

Anyword appeals to marketers focused on copy that ties back to performance data. It predicts how variations might do before going live, pulling from tested datasets to score options.

The platform builds personas and keeps brand voice in check while generating ad text or other content. It's more about refining words than full visuals, so it pairs better with separate design tools.

Key Highlights:

• Predicts performance for content variations
• Analyzes against industry datasets
• Supports personas for targeted copy
• Integrates with other AI models

Pros:

• Helps pick stronger messages upfront
• Centralizes brand guidelines
• Works across channels

Cons:

• Leans heavily on text over visuals
• Prediction focus might not suit all styles
• Enterprise bent adds setup time

Contact Information:

• Website: www.anyword.com
• Email: info@anyword.com
• Address: 368 9th Ave, New York, NY 10001, United States
• LinkedIn: www.linkedin.com/company/getanyword
• Facebook: www.facebook.com/getanyword
• Twitter: x.com/getanyword

13. Hunch

Hunch combines automation and AI to handle creative and media tasks for paid social on Meta and Snapchat. Advertisers connect feeds from sources like Shopify or Google Sheets, enrich catalogs, and let dynamic elements update in real time without constant manual input.

The platform scales templates into variations, imports designs from Figma or PSD, and automates bulk launches for localized campaigns. Insights pull together data from multiple sources for quicker actions, though complex setups might need some upfront tweaking to run smoothly.

Key Highlights:

• Connects feeds for automatic catalog updates
• Generates variations from templates with real-time data
• Automates bulk and localized campaign launches
• Unifies performance data in one dashboard

Pros:

• Handles dynamic updates without much hassle
• Supports direct publishing to platforms
• Keeps design control with file imports

Cons:

• Initial migration can feel involved
• Best for catalogs and dynamic ads
• Dashboard might overload with options

Contact Information:

• Website: www.hunchads.com
• Email: hello@hunchads.com
• Address: 228 Park Ave, New York, NY 10003
• LinkedIn: www.linkedin.com/company/hunch-ads
• Facebook: www.facebook.com/HunchInsights
• Instagram: www.instagram.com/hunch.ads

14. Koast

Koast centralizes media buying workflows for teams scaling on Meta. It templates setups for copy, targeting, and budgets, then syncs launches across accounts while integrating storage like Drive or Dropbox for assets.

Automation covers frequent budget checks, stop-loss rules, and intra-day adjustments to keep things profitable. Collaboration includes permissions and logs, which helps larger groups stay aligned, but the focus stays narrow on one platform.

Key Highlights:

• Templates for quick campaign builds
• Imports creatives from cloud storage
• Automates monitoring and scaling rules
• Tracks activity across accounts

Pros:

• Speeds up multi-account launches
• Reduces routine checks noticeably
• Centralizes assets for easy access

Cons:

• Ties mainly to Meta workflows
• Some features still incoming
• Suited more for established teams

Contact Information:

• Website: koast.ai
• Twitter: x.com/koast_ai
• Instagram: www.instagram.com/koast.ai

15. Marpipe

Marpipe gives control over dynamic product ads by enriching catalogs beyond basic feeds. It adjusts SKU images to match brand creatives, adds videos per product, and uses generative AI for copy variations.

Optimization filters out underperformers automatically, and feed management comes included. The free start option lets users test basics, with fuller features in paid access - handy for e-commerce relying on catalogs, though it shines most there.

Key Highlights:

• Enriches catalogs with custom designs and videos
• Generates AI copy for SKUs
• Optimizes by filtering performance
• Includes free feed management

Pros:

• Makes catalog ads feel more branded
• Easy start without commitment
• Automates SKU-level enhancements

Cons:

• Centers heavily on DPA formats
• Generative parts might need oversight
• Less for non-catalog campaigns

Contact Information:

• Website: www.marpipe.com
• Email: hello@marpipe.com
• LinkedIn: www.linkedin.com/company/marpipe
• Facebook: www.facebook.com/MarpipeHQ
• Twitter: x.com/Marpipe_HQ

16. Arcads

Arcads lets advertisers build video ads with AI actors that feel like everyday UGC. Users pick from a large library or create custom ones, then have them interact with products - holding items, demoing apps, or wearing clothes in scenes.

Localization covers many languages, and emotion tweaks come from simple text directions. Editing adds extras like music or captions soon, which makes it handy for quick multilingual tests, though the actor-heavy approach might limit non-human styles.

Key Highlights:

• Offers library of AI actors plus custom creation
• Generates videos with product interactions
• Supports multiple languages for localization
• Controls emotions through text input

Pros:

• Simplifies realistic UGC video production
• Handles translations easily
• Custom avatars add personal touch

Cons:

• Editing features still developing
• Focuses mostly on actor-based videos
• Might need tweaks for brand specifics

Contact Information:

• Website: www.arcads.ai
• Email: n@arcads.ai

Conclusion

Meta ads aren't getting any easier to run profitably - costs shift, algorithms change, and audiences get pickier by the day. That's exactly why AI tools have become pretty much essential for anyone serious about squeezing better returns out of their spend.

Some focus on generating fresh creatives fast, others predict what will work before launching a dollar, and a bunch handle the day-to-day optimizations so less time gets wasted on manual tweaks. A few even dive deep into catalogs or UGC-style videos that feel real without the hassle of shoots. The common thread is they all cut down on guesswork and help spot winners quicker.

At the end of the day, no single tool does everything perfectly for every setup. Trying a couple that match the current pain points - whether it's creative burnout, scaling issues, or just needing sharper insights - usually uncovers some solid gains. Pairing one or two together often works even better. The landscape keeps evolving, but leaning into these options makes staying ahead on ROAS feel a lot less like fighting an uphill battle.

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