Top Digital Firms for Facebook Ads Optimization in 2026

Facebook ads aren’t “set it and forget it” anymore, if they ever were. Between creative fatigue, rising CPMs, and Meta’s constantly shifting algorithms, getting consistent results now takes more than a few clever headlines and audience tweaks.

That’s why many brands turn to specialized digital firms to handle Facebook ads optimization. Not because they lack ideas, but because modern performance marketing is a mix of strategy, experimentation, and the right tools used at the right time.

The firms worth paying attention to today don’t rely on guesswork. They combine creative insight with structured testing, performance forecasting, and AI-driven analysis to improve results before budgets are burned. Below, we’ll look at what separates the top digital firms from the rest,  and how the tools they use quietly shape better-performing campaigns without overcomplicating the process.

Extuitive: Predictive Advertising Instead of Agency-Led Testing

We built Extuitive as an AI-based alternative to agencies for Facebook creative optimization. Instead of manually testing ads in market and waiting days for performance signals, our predictive advertising engine evaluates creatives before launch. It combines a brand’s historical Meta performance with large-scale consumer intelligence to estimate future CTR and ROAS. Low-potential concepts are filtered out early, while high-confidence ads move forward with purpose.

Predictive advertising shifts optimization upstream. Rather than optimizing after spend, we help brands decide what is worth spending on in the first place. Because performance is contextual, our models are trained at the brand level - two brands can submit the same creative and receive different predictions. As campaigns run, the system continuously recalibrates, transforming advertising knowledge into a reusable, compounding asset instead of a one-off experiment.

By building Extuitive this way, we set out to remove the structural waste inherent in agency-style testing models. The outcome is faster decision-making, higher creative throughput, and a more predictable path to scaling Meta ads, where advertising becomes a calculated system, not a gamble.

Leading Digital Firms for Facebook Ads Optimization

1. LYFE Marketing

LYFE Marketing operates as a full-service digital firm focused on managing and optimizing Facebook ads as part of a broader social media workflow. Their approach centers on day-to-day execution: planning campaigns, building ad creatives, setting up targeting, and monitoring performance across Facebook and Instagram. For businesses that want their paid social handled end to end, they position themselves as an extension of the internal team, taking on both creative and operational work.

In practice, they combine Facebook ads with ongoing social media management, content publishing, and performance tracking. Optimization happens through continuous monitoring of campaigns, audience targeting adjustments, and creative updates based on engagement and conversion signals. Their work tends to suit brands that value consistency and coverage across multiple channels, not just isolated ad experiments.

Key Highlights:

• Facebook and Instagram ads management alongside organic social media
• Ongoing campaign monitoring and optimization
• Audience targeting based on demographics, interests, and behavior
• Ad creative development tied to broader content strategy
• Conversion tracking and regular performance reporting

Who it’s best for:

• Small to mid-sized businesses running Facebook ads regularly
• Brands that want ads and social media managed together
• Teams without in-house paid social specialists
• Companies looking for structured, ongoing campaign execution

Contact Information:

• Website: www.lyfemarketing.com
• Phone: 404-793-5956

2. Voy Media

Voy Media focuses on Facebook ads optimization with a strong emphasis on direct response and customer acquisition. As a digital firm working heavily with ecommerce and lead-driven brands, they concentrate on how ads perform inside the funnel, from first impression to conversion. Their work blends creative production, audience strategy, and campaign iteration, with Facebook and Instagram as core channels.

They tend to approach optimization through high creative output and frequent testing. Campaigns are adjusted based on performance signals, audience response, and how creatives behave across different stages of the funnel. Alongside ads management, they support growth planning and creative development, which makes their work more intertwined with revenue-focused marketing efforts.

Key Highlights:

• Facebook and Instagram ads focused on acquisition and growth
• High-volume creative testing and iteration
• Audience building, retargeting, and funnel-based campaigns
• In-house creative studio for ad assets
• Ongoing performance analysis tied to campaign goals

Who it’s best for:

• Ecommerce brands scaling paid social spend
• Teams that rely heavily on creative testing
• Businesses focused on direct response outcomes
• Brands looking for ads tightly connected to growth strategy

Contact Information:

• Website: voymedia.com
• Email: kevin@voymedia.com
• Facebook: www.facebook.com/VoyMediaAgency
• Twitter: x.com/VoyMedia
• LinkedIn: www.linkedin.com/company/voy-media
• Instagram: www.instagram.com/voy_media
• Address: 333 West 39th Street, New York, NY 10018

3. SmartSites

SmartSites operate as a full-service digital agency, and Facebook ads optimization is handled as part of a broader paid media and performance marketing setup. They manage Meta campaigns alongside PPC, SEO, and web development, which means Facebook ads are usually connected to landing pages, tracking, and overall site performance instead of being treated in isolation. Their work tends to focus on structure, clean setup, and consistent account management.

They approach optimization through ongoing adjustments to targeting, creatives, and budgets, based on how campaigns perform over time. Facebook ads are often used as a practical acquisition channel, supported by reporting and coordination with other digital efforts. This makes their work more operational and process-driven than experimental.

Key Highlights:

• Facebook and Instagram ads managed as part of broader PPC services
• Ongoing campaign setup, monitoring, and adjustments
• Focus on alignment between ads, landing pages, and websites
• Experience across multiple digital channels, not just paid social

Who it’s best for:

• Businesses wanting Facebook ads alongside other digital services
• Teams without internal paid media resources
• Companies looking for structured, long-term account management

Contact Information:

• Website: www.smartsites.com
• Email: contact@smartsites.com
• Facebook: www.facebook.com/SmartSites
• Twitter: x.com/SmartSitesNJ
• LinkedIn: www.linkedin.com/company/smartsites
• Instagram: www.instagram.com/smartsitesnj
• Address: 45 Eisenhower Drive, Suite 520, Paramus, New Jersey 07652
• Phone: 201-870-6000

4. The Social Shepherd

The Social Shepherd are a social-first digital firm, and Facebook ads optimization sits closely alongside creative, influencer, and organic social work. They treat paid social as part of how brands show up on platforms, not just as a performance lever. Their Meta campaigns are usually designed with creative formats, platform behavior, and audience engagement in mind.

They tend to optimize Facebook ads by blending creative testing with performance monitoring across the funnel. Campaigns are adjusted based on how users interact with content, not just on surface-level metrics. This approach often connects paid ads with wider social strategies, including TikTok and influencer-led content.

Key Highlights:

• Facebook and Instagram ads integrated with social and creative work
• Focus on platform-native creative formats
• Performance optimization tied to broader social strategy
• Experience across paid, organic, and influencer campaigns

Who it’s best for:

• Brands investing heavily in social-first marketing
• Teams that want creative and paid social under one roof
• Companies running Facebook ads alongside influencer content

Contact Information:

• Website: thesocialshepherd.com
• Email: hello@thesocialshepherd.com
• Facebook: www.facebook.com/thesocialshepherdagency
• LinkedIn: www.linkedin.com/company/the-social-shepherd
• Instagram: www.instagram.com/thesocialshepherd
• Address: Alexander House, James Street West, Bath, BA1 2BT

5. Disruptive Advertising

Disruptive Advertising position Facebook ads optimization as part of a performance and audit-driven workflow. They focus on analyzing existing accounts, identifying inefficiencies, and restructuring campaigns based on how spend is allocated across channels. Facebook and Instagram ads are treated as one piece of a wider funnel that includes search, CRO, and analytics.

Their optimization process usually starts with audits and continues through frequent testing and budget adjustments. Campaigns are reviewed with a strong emphasis on alignment between targeting, messaging, and conversion paths. Facebook ads are often optimized in parallel with landing page changes and tracking improvements.

Key Highlights:

• Facebook and Instagram ads managed within a full-funnel setup
• Emphasis on audits and account structure
• Regular testing and performance reviews
• Integration with CRO and analytics workflows

Who it’s best for:

• Businesses with existing Facebook ad spend that needs cleanup
• Teams looking for structured analysis and ongoing optimization
• Brands running paid social as part of a larger funnel strategy

Contact Information:

• Website: disruptiveadvertising.com
• Facebook: www.facebook.com/disruptiveads
• LinkedIn: www.linkedin.com/company/disruptive-advertising
• Instagram: www.instagram.com/disruptiveads
• Phone: (877) 956-7510

6. KlientBoost

KlientBoost focus on Facebook ads optimization through a performance and experimentation mindset. They work heavily with testing creatives, audiences, and conversion paths while tying campaigns back to business goals. Facebook ads are managed alongside CRO, landing page design, and analytics, which shapes how optimization decisions are made.

They tend to run Facebook campaigns with frequent iteration, using internal tools and reporting systems to track pacing and changes. Optimization is often driven by how ads contribute to overall outcomes, not just short-term signals inside the ad platform itself.

Key Highlights:

• Facebook and Instagram ads combined with CRO and landing pages
• Frequent creative and audience testing
• Strong focus on performance tracking and pacing
• In-house tools supporting campaign monitoring

Who it’s best for:

• Companies comfortable with ongoing testing cycles
• Teams that want ads tied closely to landing page performance
• Brands looking for detailed performance workflows

Contact Information:

• Website: www.klientboost.com
• Email: friends@klientboost.com
• Facebook: www.facebook.com/klientboost
• LinkedIn: www.linkedin.com/company/klientboost
• Instagram: www.instagram.com/klientboost
• Address: 2787 Bristol Street, Costa Mesa, CA 92626, United States
• Phone: (949) 220-1195

7. Lilo Social

Lilo Social approach Facebook ads optimization from a full-funnel ecommerce perspective. They manage Meta campaigns alongside retention channels like email and SMS, which influences how ads are structured and evaluated. Facebook ads are often used to support both acquisition and longer-term customer value.

Their optimization work connects creative performance with financial context, using reporting to understand how ads fit into broader growth efforts. Instead of focusing only on ad-level changes, they adjust campaigns based on how users move through the funnel and engage over time.

Key Highlights:

• Facebook and Instagram ads tied to full-funnel ecommerce growth
• Integration with retention and lifecycle channels
• Creative performance reviewed in context, not isolation
• Ongoing reporting across acquisition and retention

Who it’s best for:

• Ecommerce brands running Meta ads at scale
• Teams balancing acquisition with retention goals
• Businesses that want ads aligned with lifecycle marketing

Contact Information:

• Website: lilosocial.com
• Email: hello@lilosocial.com
• LinkedIn: www.linkedin.com/company/lilosocial
• Instagram: www.instagram.com/lilosocial
• Address: 300 Cadman Plaza West, 12th Floor, Brooklyn, NY 11201
• Phone: (347) 619-3312

8. The Munro Agency

The Munro Agency handle Facebook ads optimization as part of their PPC and demand generation services. They work across Meta, Google Ads, and other paid channels, with Facebook ads often used to support lead generation and remarketing. Their focus is practical execution with close monitoring of campaign behavior.

They optimize Facebook ads through continuous review of targeting, messaging, and audience response. Campaigns are adjusted as market conditions change, and Meta ads are commonly paired with automation, lead tracking, and CRM systems to support follow-up beyond the click.

Key Highlights:

• Facebook and Instagram ads included within PPC services
• Focus on lead generation and remarketing
• Ongoing campaign monitoring and adjustments
• Integration with automation and CRM tools

Who it’s best for:

• B2B and service-based businesses using Facebook ads
• Teams running paid social alongside search ads
• Companies focused on lead quality and follow-up systems

Contact Information:

• Website: www.munro.agency
• Email: glasgow@munro.agency
• Facebook: www.facebook.com/MunroAgency
• Twitter: x.com/munroagency
• LinkedIn: www.linkedin.com/company/the-munro-agency
• Address: Montrose Street, Glasgow, G1 1RE, Scotland
• Phone: +44 141 212 6354

9. Cometly

Cometly is positioned as a data and attribution layer that supports Facebook ads optimization by clarifying what actually drives conversions. Instead of managing campaigns directly, they focus on how ad data is collected, attributed, and fed back into Meta and other platforms. Their tools sit between ad platforms, websites, and CRMs, helping teams see a clearer picture of how Facebook ads contribute across the full customer journey.

For Facebook ads teams, their role is mostly analytical and operational. By using server-side tracking, multi-touch attribution, and AI-assisted analysis, they help reduce blind spots caused by tracking limits and fragmented data. This allows advertisers to adjust budgets, creatives, and targeting with a better understanding of outcomes, not just surface metrics.

Key Highlights:

• Attribution focused on Facebook and other paid channels
• Server-side tracking and conversion syncing
• AI-assisted analysis of ad and conversion data
• Custom dashboards and reporting across channels

Who it’s best for:

• Teams struggling with Facebook ads attribution
• Advertisers running Meta ads alongside other channels
• Companies that want cleaner data for optimization decisions

Contact Information:

• Website: www.cometly.com
• Email: support@cometly.com
• Facebook: www.facebook.com/cometly
• Twitter: x.com/CometlyApp
• LinkedIn: www.linkedin.com/company/cometly
• Instagram: www.instagram.com/cometlyai

10. Tinuiti

Tinuiti operates as a large digital firm where Facebook ads optimization is part of a broader media and measurement ecosystem. Their paid social work is closely tied to their internal measurement tools, which are used to understand incrementality, creative impact, and budget efficiency across channels. Facebook ads are treated as one component within a wider growth model.

Their approach leans heavily on analysis and planning. Optimization decisions are informed by media mix modeling, creative insights, and ongoing testing, rather than only platform-level reporting. This makes Facebook ads part of longer-term media planning instead of short testing cycles.

Key Highlights:

• Facebook and Instagram ads within multi-channel media strategy
• In-house measurement and modeling tools
• Focus on incrementality and creative impact
• Integration with commerce, search, and other media

Who it’s best for:

• Larger brands with complex paid media setups
• Teams needing structured media planning
• Businesses running Facebook ads at scale across channels

Contact Information:

• Website: tinuiti.com
• Email: hello@tinuiti.com
• Facebook: www.facebook.com/tinuiti1
• Twitter: x.com/Tinuiti
• LinkedIn: www.linkedin.com/company/tinuiti
• Instagram: www.instagram.com/tinuitilife
• Address: 111 West 33rd Street, Suite 1510, New York, NY 10120
• Phone: 833-846-8484

11. Sociallyin

Sociallyin approach Facebook ads optimization from a social-first perspective. Their paid social work is closely connected to content creation, community management, and organic social strategy. Facebook ads are often built from the same creative foundation as organic posts, which shapes how campaigns are tested and adjusted.

Optimization tends to focus on creative performance, audience response, and engagement patterns. They manage campaigns actively, adjusting budgets and formats while keeping paid ads aligned with brand voice and ongoing social activity.

Key Highlights:

• Facebook and Instagram ads tied to social content strategy
• In-house creative production for paid social
• Ongoing campaign monitoring and adjustments
• Paid ads integrated with organic and influencer work

Who it’s best for:

• Brands investing heavily in social presence
• Teams wanting paid and organic social aligned
• Companies focused on engagement-driven campaigns

Contact Information:

• Website: sociallyin.com
• Email: info@sociallyin.com
• Facebook: www.facebook.com/sociallyin
• Twitter: x.com/sociallyin
• LinkedIn: www.linkedin.com/company/sociallyin
• Instagram: www.instagram.com/sociallyin__
• Address: 1095 Zonolite Rd Ste 102, Atlanta, GA 30306
• Phone: (404) 585-4659

12. ROI Minds

ROI Minds handle Facebook ads optimization as part of a performance-driven digital marketing setup. Their Meta ads work is connected to CRO, funnel building, and automation, especially for ecommerce and lead-based businesses. Facebook ads are often used alongside Google Ads and other paid channels.

They tend to optimize campaigns through structured testing, creative iteration, and frequent performance reviews. AI-supported creative generation and audience targeting play a role in how ads are refreshed and scaled over time.

Key Highlights:

• Facebook ads managed alongside CRO and funnels
• Use of AI-assisted creatives and automation
• Performance-focused campaign structure
• Support for ecommerce and lead generation

Who it’s best for:

• Businesses running Facebook ads for sales or leads
• Teams looking for hands-on campaign management
• Companies combining paid ads with funnel optimization

Contact Information:

• Website: roiminds.com
• Email: INFO@ROIMINDS.COM
• Facebook: www.facebook.com/roiminds
• Twitter: x.com/roiminds
• LinkedIn: www.linkedin.com/company/roiminds
• Instagram: www.instagram.com/roiminds
• Address: 1st Floor, Sco No, 477-478, Sector 117, Sahibzada Ajit Singh Nagar, Punjab 140307
• Phone: +91-7719515611

13. Hiilite

Hiilite is a full-service digital agency where Facebook ads optimization sits alongside SEO, design, and broader digital marketing services. Their paid social work is often connected to brand visuals, websites, and content, with Facebook ads supporting visibility and traffic rather than operating on their own.

Optimization focuses on steady adjustments to targeting, creatives, and messaging, with reporting used to guide changes over time. Facebook ads are commonly paired with social media management and creative assets produced in-house.

Key Highlights:

• Facebook and Instagram ads within full digital services
• In-house creative and design support
• Ongoing optimization and reporting
• Ads aligned with broader brand and website work

Who it’s best for:

• Businesses wanting Facebook ads plus creative support
• Teams without in-house design or marketing staff
• Companies looking for integrated digital services

Contact Information:

• Website: hiilite.com
• Email: sales@hiilite.com
• Facebook: www.facebook.com/hiilite
• Twitter: x.com/hiilite
• LinkedIn: www.linkedin.com/company/hiiilite-creative-group
• Instagram: www.instagram.com/hiilite
• Address: 115-1690 Water Street, Kelowna, BC
• Phone: (888) 303-3444

14. Bounty Hunter

Bounty Hunter focus on Facebook ads optimization specifically for B2B SaaS companies. Their work treats Meta ads as part of a full-funnel acquisition system that includes landing pages, attribution, and CRM data. Facebook ads are optimized based on how they influence pipeline and revenue stages, not just clicks or leads.

They spend time analyzing funnel performance, running experiments, and adjusting campaigns based on buyer intent and conversion behavior. Optimization is closely tied to analytics and post-click performance, making Facebook ads one lever within a structured growth system.

Key Highlights:

• Facebook ads focused on B2B SaaS acquisition
• Full-funnel optimization beyond ad metrics
• Strong emphasis on analytics and attribution
• Ongoing testing across audiences and offers

Who it’s best for:

• B2B SaaS companies using Facebook ads
• Teams focused on pipeline and revenue metrics
• Businesses needing ads aligned with sales funnels

Contact Information:

• Website: bountyhunter.agency
• Facebook: www.facebook.com/bountyhunteragency
• Twitter: x.com/agency_bounty
• LinkedIn: www.linkedin.com/company/bounty-hunter-agency

Conclusion

Facebook ads optimization looks very different once you step outside the platform dashboard. What stands out across these digital firms is that none of them rely on a single lever. Some lean heavily on attribution and clean data, others on creative systems, funnel structure, or full-funnel measurement. The common thread is that optimization happens upstream, not after money is already spent.

Choosing a firm is less about finding a universal playbook and more about matching how you work. Teams that need clearer signals tend to value analytics and attribution. Brands producing a lot of creative often need tighter feedback loops. More complex businesses usually benefit from firms that connect ads to the rest of the funnel. Facebook ads still reward experimentation, but the firms doing it well have found ways to make that experimentation more intentional and less wasteful.