January 6, 2026

Shopify Email Marketing Automation Tools That Actually Convert

Running a Shopify store is a juggling act-emails, abandoned carts, promotions, customer follow-ups. It’s easy to feel like you’re drowning in notifications. That’s where email marketing automation steps in. Done right, it doesn’t just save you time-it builds real connections with your customers, nudges them toward buying, and keeps them coming back without feeling pushy. Let’s dive into how you can make automation feel personal, effective, and totally doable.

Extuitive - Shopify Marketing Automation Tool Built for Real Store Workflows

Extuitive was created to help Shopify stores manage marketing tasks that often become repetitive and time-consuming as a business grows. Our platform focuses on automating key parts of the marketing workflow, from generating campaign assets to testing how those assets may perform before they are fully deployed. By connecting directly to a Shopify store, we use store data and behavioral signals to support decisions around messaging, timing, and channel selection. This allows us to reduce manual setup and rely more on data-driven processes when planning campaigns.

Our tools also support ongoing automation once campaigns are active. We track how automated messages, ads, and workflows interact with real customer behavior, including engagement, visits, and response patterns. AI-based simulations help us explore different marketing scenarios without relying only on live experiments. Everything is organized in a single workflow: connect the store, set automation rules, test campaign logic, and monitor results over time. This approach helps teams maintain consistency across campaigns while gaining a clearer understanding of what drives performance within their Shopify stores.

1. ActiveCampaign

ActiveCampaign provides tools to automate email marketing for Shopify stores, allowing teams to create personalized campaigns and manage workflows without manually handling every step. They offer email automation flows that can adapt based on customer behavior, making it easier to target customers with the right message at the right time. The platform also connects to other marketing channels like SMS and WhatsApp, helping stores coordinate communication across multiple touchpoints.

Beyond just email, ActiveCampaign integrates with many apps and services, so Shopify merchants can sync their store data and other marketing tools. This integration helps teams track customer engagement and set up automated sequences for follow-ups, promotions, or cart recovery without manually transferring data between platforms.

Key Highlights:

Automates email campaigns based on customer behavior
Integrates with SMS and WhatsApp for multi-channel communication
Supports app integrations for Shopify and other tools
Offers workflow and segmentation options for targeted messaging

Who it’s best for:

Shopify stores looking to automate email marketing
Teams managing multiple customer communication channels
Merchants who need connected workflows between Shopify and other tools
Businesses that want to segment audiences for personalized emails

Contact Information:

Website: www.activecampaign.com
Facebook: www.facebook.com/activecampaign
Twitter: x.com/ActiveCampaign
LinkedIn: www.linkedin.com/company/activecampaign
Instagram: www.instagram.com/activecampaign
Phone: +1 (800) 357-0402
Shopify App Store: apps.shopify.com/activecampaign

2. Privy

Privy offers tools for Shopify stores to automate email and SMS marketing across the customer journey. They allow merchants to create campaigns from first visit to repeat purchase, using pre-built templates and a visual automation builder. Users can segment audiences, schedule sends, and automate flows like welcome sequences, cart recovery, and win-back campaigns without needing extensive setup or coding.

The platform also focuses on list growth with popups, exit-intent offers, and other targeted display options. Reporting and analytics give Shopify merchants insights into email and SMS performance, helping them fine-tune campaigns and reach customers at the right moment. Privy integrates with Shopify and other ecommerce tools to keep store data and marketing workflows connected.

Key Highlights:

Email and SMS automation flows for Shopify stores
Pre-built templates for welcome, win-back, and cart recovery campaigns
Popups and exit-intent displays to grow subscriber lists
Segmentation and scheduling for precise targeting
Performance reporting for optimization

Who it’s best for:

Shopify merchants wanting automated email and SMS campaigns
Stores looking to grow their subscriber lists quickly
Businesses that need easy-to-use templates and workflows
Teams aiming to track and optimize customer engagement

Contact Information:

Website: www.privy.com
E-mail: support@privy.com
Facebook: www.facebook.com/GetPrivy
Twitter: x.com/privy
LinkedIn: www.linkedin.com/company/privy-ecommerce
Instagram: www.instagram.com/privy
Shopify App Store: apps.shopify.com/privy

3. Klaviyo

Klaviyo provides a platform for Shopify merchants to unify customer data and run automated email and SMS marketing campaigns. It allows stores to create segmented, personalized flows, from welcome sequences to post-purchase follow-ups, using templates and AI-assisted content tools. Merchants can manage campaigns, track performance, and adjust messaging based on customer behavior, all from one platform.

The platform also supports omnichannel marketing, including email, SMS, WhatsApp, and mobile push, letting Shopify stores reach customers across multiple touchpoints. Integrations with Shopify and other ecommerce tools help synchronize store data and marketing workflows, giving teams a clear view of customer interactions and enabling automated, behavior-driven campaigns.

Key Highlights:

Automated email and SMS flows for Shopify stores
AI-assisted content creation and personalization
Omnichannel messaging including WhatsApp and mobile push
Segmentation and behavior-based targeting
Integration with Shopify and other ecommerce tools

Who it’s best for:

Shopify merchants looking to automate email and SMS marketing
Stores needing multi-channel campaign management
Teams that want to personalize messages based on customer behavior
Businesses aiming to unify customer data for targeted marketing

Contact Information:

Website: www.klaviyo.com
E-mail: sales@klaviyo.com
Facebook: www.facebook.com/Klaviyo
Twitter: x.com/klaviyo
LinkedIn: www.linkedin.com/company/klaviyo
Instagram: www.instagram.com/klaviyo
Shopify App Store: apps.shopify.com/klaviyo-email-marketing

4. SmartrMail

SmartrMail is designed to help Shopify merchants automate email and SMS marketing with a focus on ecommerce sales. The platform supports workflows like abandoned cart emails, welcome sequences, cross-sell recommendations, and product updates. Merchants can connect their Shopify store data directly, enabling automated, personalized campaigns that reflect customer behavior and purchase history.

The platform uses machine learning to suggest products and target customers more accurately. With pre-made automation templates and easy store integration, SmartrMail allows Shopify teams to set up campaigns quickly and manage marketing without extensive technical setup. Reporting tools help merchants see which campaigns drive revenue and engagement.

Key Highlights:

Automated email and SMS flows for Shopify stores
Abandoned cart, welcome, and cross-sell campaigns
Machine learning for product recommendations and targeting
Premade automation templates for quick setup
Direct integration with Shopify and other ecommerce platforms

Who it’s best for:

Shopify merchants seeking easy-to-use automation tools
Stores that want to drive sales through email and SMS campaigns
Businesses looking to leverage store data for personalized marketing
Teams needing quick setup with prebuilt templates and automation

Contact Information:

Website: www.smartrmail.com
E-mail: support@smartrmail.com
Facebook: www.facebook.com/smartrmail
Twitter: x.com/smartrmail
Shopify App Store: apps.shopify.com/smartrmail

5. Drip

Drip is an email marketing automation platform for Shopify stores that focuses on sending personalized, behavior-driven campaigns. Merchants can set up workflows for abandoned carts, welcome sequences, browse abandonment, and post-purchase follow-ups. With prebuilt templates and a visual workflow builder, Shopify teams can create automated campaigns without coding or extensive setup.

The platform also includes smart segmentation that updates dynamically based on customer activity and engagement, ensuring that messages reach the right people at the right time. Integrations with Shopify and other ecommerce platforms allow store data to feed directly into campaigns, making it easier to tailor offers and content to individual shoppers and measure the impact of email marketing on revenue.

Key Highlights:

Automated email workflows including welcome, abandoned cart, and post-purchase campaigns
Smart, behavior-based segmentation for targeted messaging
Prebuilt templates and visual workflow builder for easy setup
Integration with Shopify, BigCommerce, WooCommerce, and other ecommerce platforms
Reporting tools to track engagement and revenue impact

Who it’s best for:

Shopify merchants looking to automate email marketing campaigns
Stores wanting personalized, behavior-driven messaging
Teams needing prebuilt workflows to save setup time
Businesses aiming to connect customer data with marketing for more relevant emails

Contact Information:

Website: www.drip.com
Facebook: www.facebook.com/getdripapp
Twitter: x.com/getdrip
LinkedIn: www.linkedin.com/company/getdrip
Instagram: www.instagram.com/getdripapp
Shopify App Store: apps.shopify.com/drip

6. MailerLite

MailerLite provides Shopify merchants with tools to run automated email marketing campaigns, landing pages, and signup forms. Merchants can create workflows for welcome sequences, promotional campaigns, and date-based triggers like birthdays. The drag-and-drop editor allows teams to design emails and landing pages quickly, while automation features ensure messages reach customers at the right time without manual effort.

The platform integrates with Shopify and other ecommerce tools, connecting store data to email campaigns for personalized messaging. Reporting and analytics help merchants track performance, monitor engagement, and optimize campaigns for revenue growth. MailerLite emphasizes simplicity and ease of use, making it accessible for small teams and individual store owners.

Key Highlights:

Automated email campaigns with triggers like welcome sequences and birthdays
Drag-and-drop editor for email and landing page creation
Signup forms and website tools to grow subscriber lists
Integration with Shopify, WooCommerce, and other ecommerce platforms
Performance tracking and analytics for campaign optimization

Who it’s best for:

Shopify merchants looking for simple, easy-to-use automation
Small businesses or individual store owners managing marketing alone
Teams that need prebuilt templates and workflow automation
Stores aiming to grow their audience and track campaign performance

Contact Information:

Website: www.mailerlite.com
App Store: apps.apple.com/us/app/mailerlite-manager/id1586139546
Facebook: www.facebook.com/people/MailerLite/61557135009171
Twitter: x.com/mailerlite
LinkedIn: www.linkedin.com/company/mailerlite-international
Instagram: www.instagram.com/mailerliteofficial
Shopify App Store: apps.shopify.com/mailerlite-email-automation

7. Yotpo

Yotpo is a platform designed to help Shopify merchants boost revenue and customer loyalty through reviews, user-generated content (UGC), and loyalty programs. It enables merchants to collect high-quality product reviews, display them in customizable galleries, and surface key insights with AI summaries. Yotpo’s loyalty and referral tools turn customers into repeat buyers and brand advocates by offering rewards, points, and personalized experiences.

The platform integrates seamlessly with Shopify and over 180 other marketing tools, making it easy to unify customer data, track engagement, and optimize marketing strategies. Yotpo emphasizes increasing repeat purchases, average order value (AOV), and customer lifetime value (CLTV) through a combination of social proof, retention campaigns, and omnichannel engagement.

Key Highlights:

Reviews & UGC: AI-powered review displays, galleries, and insights
Loyalty & Referrals: Reward programs, points, and milestone notifications
AI-driven insights to optimize campaigns and increase repeat purchases
Omnichannel engagement through SMS, email, in-store tools, and wallet passes

Who it’s best for:

Shopify merchants aiming to increase customer retention and lifetime value
Brands that want to leverage social proof to boost conversions
Stores looking to implement loyalty programs and referral incentives
Teams needing deep insights into customer behavior and engagement

Contact Information:

Website: www.yotpo.com
Facebook: www.facebook.com/yotpo
Twitter: x.com/yotpo
LinkedIn: www.linkedin.com/company/yotpo
Instagram: www.instagram.com/yotpo
Address: Fora Montacute Yards 186 Shoreditch High Street London, E1 6HU, UK
Shopify App Store: apps.shopify.com/yotpo-social-reviews

8. Mailchimp

Mailchimp is one of the most widely used email marketing and automation platforms, helping Shopify merchants grow revenue through personalized campaigns, AI-assisted content creation, and powerful analytics. It enables merchants to send targeted emails, automate workflows, and segment audiences based on behavior, purchase history, and predicted attributes.

Mailchimp’s platform integrates directly with Shopify, allowing merchants to sync store data, track customer activity, and trigger emails like abandoned cart reminders or product recommendations. It also provides additional tools like pop-up forms, websites, and SMS marketing (as an add-on), making it a versatile option for B2C e-commerce businesses.

Key Highlights:

Personalized campaigns, automated workflows, and AI-assisted content generation
Audience segmentation based on purchase behavior, lifecycle stage, and engagement
Real-time insights, funnel visualization, and benchmarking for campaign performance
Sync products, customers, and store activity to optimize email campaigns
Helps create on-brand emails and copy quickly
Pop-up forms, websites, transactional emails, and SMS marketing

Who it’s best for:

Shopify merchants looking for a comprehensive marketing platform with both email and SMS capabilities
Stores seeking data-driven insights to improve conversions and customer retention
Businesses that want AI-assisted content creation and campaign automation
Teams looking for easy integration with Shopify and other marketing tools

Contact Information:

Website: mailchimp.com
App Store: apps.apple.com/us/app/mailchimp-email-marketing/id366794783
Google Play: play.google.com/store/apps/details?id=com.mailchimp.mailchimp
Facebook: www.facebook.com/mailchimp
Twitter: x.com/Mailchimp
Instagram: www.instagram.com/mailchimp
Phone: +18003155939
Shopify App Store: apps.shopify.com/mailchimp

9. Seguno

Seguno is an email marketing suite built directly inside Shopify, designed specifically for Shopify merchants to manage marketing without leaving their store admin. It emphasizes simplicity, automation, and personalization for small to medium e-commerce businesses.

Seguno helps merchants grow their email list, automate lifecycle emails, personalize promotions, collect customer reviews, and run popups and forms-all from one platform integrated into Shopify. It also includes tools for dynamic banners and creating unique discount codes directly in emails.

Key Highlights:

No need to switch between platforms; everything runs inside Shopify
Automate post-purchase emails, win-back campaigns, abandoned cart reminders, and back-in-stock notifications
Collect marketing permissions, build customer profiles, and grow email/SMS lists
Automatically request reviews, display star ratings, and respond to customer feedback
Personalize promotions and discounts across campaigns
Easily design emails and banners with Canva inside Shopify
Fast email/chat support, proactive deliverability monitoring, and 1:1 migration support for Shopify Plus stores

Who it’s best for:

Shopify merchants who want a marketing suite fully integrated into their store
Stores seeking straightforward email marketing and automation without complex setups
Teams that want to grow their email list, collect reviews, and run campaigns from a single dashboard
Merchants who prefer tools tailored specifically for Shopify rather than general marketing platforms

Contact Information:

Website: www.seguno.com
E-mail: hello@seguno.com
Twitter: x.com/SegunoSoftware
LinkedIn: www.linkedin.com/company/segunosoftware
Instagram: www.instagram.com/getseguno
Address: 104 City Hall Plz Ste 200, Durham, NC 27701
Shopify App Store: apps.shopify.com/seguno

10. Brevo

Brevo is an all-in-one AI-powered marketing and sales platform designed for businesses of all sizes, from entrepreneurs to enterprises. It focuses on multichannel engagement, automation, and customer loyalty.

Brevo allows businesses to manage email, SMS, WhatsApp, push notifications, live chat, chatbots, transactional messaging, and even phone communications-all from a single platform. It combines marketing, sales, CRM, and loyalty tools in one solution.

Key Highlights:

Multichannel campaigns: email, SMS, WhatsApp, push notifications, mobile wallet, live chat, chatbots, VoIP phone
Automation: ready-made workflows, drag-and-drop editor, advanced segmentation, no-code automation
AI-powered optimization: Brevo Aura AI agents assist with content creation, data analysis, and customer engagement
Sales management: custom pipelines, sales automation, and CRM integration
Customer loyalty: integrated rewards program, segmentation, and personalized campaigns

Who it’s best for:

Entrepreneurs and small businesses looking for simple setup and fast launch
Mid-market and enterprise companies needing custom solutions and enterprise-grade security
E-commerce stores wanting to recover abandoned carts, boost loyalty, and personalize product recommendations
Developers seeking robust API, SDKs, and integration capabilities

Contact Information:

Website: www.brevo.com
Facebook: www.facebook.com/brevo.official
Twitter: x.com/brevo_official
LinkedIn: www.linkedin.com/company/brevo
Instagram: www.instagram.com/brevo
Address: 17 Rue de Salneuve, 75017 Paris
Shopify App Store: apps.shopify.com/pushowl

11. Encharge

Encharge provides tools for automating email campaigns and managing customer journeys with a focus on behavior-based workflows. They allow businesses to segment users based on actions taken in their store or product and trigger emails and automations accordingly. The platform supports building email flows with a drag-and-drop interface, including A/B testing and targeted messaging, which can help Shopify merchants manage lifecycle emails, onboarding sequences, and re-engagement campaigns.

The platform integrates with a variety of third-party apps, bringing in user data from different sources to create precise audience segments. Shopify merchants can use these integrations to synchronize purchase data, track interactions, and automate follow-ups without needing to write code. Encharge also includes managed email deliverability, ensuring that messages are sent reliably and monitoring the health of sending domains.

Key Highlights:

Behavior-based email automation with triggers and actions
Drag-and-drop workflow builder with A/B testing
Segmentation based on user actions, purchase history, and third-party data
Managed email deliverability and monitoring

Who it’s best for:

Shopify merchants looking to automate lifecycle and onboarding emails
Businesses wanting advanced audience segmentation
Companies that need integrations with multiple apps for marketing workflows
Merchants seeking reliable email deliverability and performance monitoring

Contact Information:

Website: encharge.io
E-mail: support@encharge.io
Facebook: www.facebook.com/groups/encharge
Address: 2423 SW 147th Ave #2262, Miami, FL, 33185, United States

12. Shopify Email

Shopify Email provides an ecommerce platform that allows merchants to create, manage, and grow their online stores. Within its suite, Shopify Email offers a native solution for email marketing automation, allowing merchants to send promotional campaigns, welcome emails, and other lifecycle communications directly from the Shopify admin. Merchants can manage customer lists, segment audiences, and track campaign performance alongside their sales and order data, keeping marketing and store management in one place.

The platform also supports integration with a wide variety of apps from the Shopify App Store, enabling merchants to extend automation, design workflows, and connect additional marketing tools without leaving the Shopify ecosystem. With centralized administration, merchants can handle everything from product listings to email campaigns, making it easier to maintain consistent messaging and customer engagement while scaling their business.

Key Highlights:

Built-in email marketing automation integrated with Shopify
Audience segmentation and subscriber management
Workflow and lifecycle campaign support for email communications
App integrations to extend marketing and automation capabilities
Centralized management of store operations and marketing

Who it’s best for:

Shopify merchants who want email marketing built into their store
Businesses that prefer managing sales and marketing in one platform
Stores looking to combine automated email campaigns with other Shopify tools
Merchants exploring additional apps for extended automation

Contact Information:

Website: www.shopify.com
Facebook: www.facebook.com/shopify
Twitter: x.com/shopify
LinkedIn: www.linkedin.com/company/shopify
Instagram: www.instagram.com/shopify

13. Omnisend

Omnisend focuses on helping Shopify merchants manage email and SMS marketing with automation and segmentation. Merchants can set up pre-built workflows for common ecommerce needs like welcome series, abandoned cart recovery, and post-purchase follow-ups. The platform allows users to create campaigns with customizable templates and target specific customer segments based on shopping behavior, campaign engagement, and other attributes, helping to coordinate messaging across multiple channels.

The tool also integrates with a wide range of ecommerce platforms and apps, allowing Shopify merchants to bring in customer data from different sources without coding. This makes it easier to automate lifecycle emails, track audience behavior, and personalize messaging in a consistent way. Omnisend also supports reporting and tracking of campaign performance so merchants can monitor the effectiveness of their automated flows.

Key Highlights:

Pre-built email and SMS automation workflows
Customizable templates for campaigns and flows
Segmentation based on shopping behavior and engagement
Multi-channel messaging support for email, SMS, and push notifications

Who it’s best for:

Shopify merchants looking to automate lifecycle campaigns
Stores that want to combine email and SMS for customer engagement
Merchants needing segmentation and personalized messaging
Businesses integrating multiple ecommerce and marketing apps

Contact Information:

Website: www.omnisend.com
Facebook: www.facebook.com/omnisend
Twitter: x.com/omnisend
LinkedIn: www.linkedin.com/company/omnisend
Instagram: www.instagram.com/omnisend
Shopify App Store: apps.shopify.com/omnisend

14. Constant Contact

Constant Contact provides a platform for email and marketing automation that helps businesses organize campaigns, manage contact lists, and engage customers across email, SMS, and social media. Users can create automated workflows for welcome emails, promotional campaigns, and other lifecycle communications. The platform also offers AI-assisted content creation tools and prebuilt templates, making it easier to draft and customize messages for different customer segments.

The platform supports integrations with a variety of ecommerce and business tools, including Shopify, WooCommerce, and Salesforce, allowing merchants to connect customer data and automate marketing activities. It also offers features for multi-account management, which can help franchises or businesses with multiple locations maintain brand consistency while running localized campaigns. Reporting and analytics tools provide insights into campaign performance, enabling ongoing adjustments and optimization.

Key Highlights:

Email and SMS marketing automation
Prebuilt templates and AI-assisted content creation
Segmentation and audience targeting for campaigns
Integration with ecommerce platforms and business apps
Multi-account management for brand consistency

Who it’s best for:

Small to medium-sized businesses using Shopify or other ecommerce platforms
Businesses managing multiple locations or teams
Merchants looking to automate marketing campaigns across channels
Organizations needing simple tools to create, send, and track emails and messages

Contact Information:

Website: www.constantcontact.com
App Store: apps.apple.com/us/app/constant-contact/id880731821
Google Play: play.google.com/store/apps/details?id=com.constantcontact.toolkit
Facebook: www.facebook.com/constantcontact
Twitter: x.com/constantcontact
LinkedIn: www.linkedin.com/company/constant-contact
Instagram: www.instagram.com/constantcontact
Address: 890 Winter Street, Suite 300 Waltham, MA 02451 United States
Phone: 855-783-2308
Shopify App Store: apps.shopify.com/constant-contact-1

Conclusion

Wrapping up, Shopify email marketing automation isn’t about setting and forgetting-it’s about working smarter with the tools you already have. When used thoughtfully, automation helps keep your store connected to your customers, nudging them at the right moments without feeling pushy. From abandoned carts to welcome sequences, each automated email can feel personal and timely if you pay attention to behavior and engagement.

At the end of the day, it’s not about the software itself-it’s about how you use it. A well-crafted automated workflow can save hours of manual effort while keeping your brand present in your customer’s inbox. With a mix of testing, segmentation, and relevant messaging, you can make your emails feel less like marketing and more like a helpful conversation, which is exactly what keeps shoppers coming back.