Running a Shopify store gets a lot easier once you can actually see what’s happening behind the scenes. Most owners feel the pressure to make quick decisions, but it’s tough when you’re juggling ads, products, and customer behavior all at once. Good analytics tools cut through that noise. They show you what matters, where things get stuck, and what’s worth fixing first.
This guide takes a calm, practical walk through the kinds of analytics tools that Shopify stores lean on every day. Nothing fancy or overstuffed. Just a clear sense of how these tools help you understand your shoppers, track your sales patterns, and make choices that feel grounded instead of rushed.
Extuitive - Try a Tool That Supports Shopify Analytics With Ad Performance Insights
Extuitive was built to help Shopify stores create ads and understand how those ads might perform before any real budget is used. Our platform connects directly with Shopify, pulls store data into the system, and uses it to guide creative decisions. The app focuses on identifying the right audience, shaping the message, and testing each idea with large sets of simulated consumers. Our AI agents handle this testing process so stores can see what is likely to work in real conditions without wasting money on early experiments.
Once ads go live, our platform continues to track performance. The app monitors how each creative affects clicks, views, and early engagement. These insights fit naturally with Shopify analytics, since the results can be reviewed alongside traffic patterns and customer behavior. Stores that rely on paid ads can use this information to decide what to scale and what to pause. Our platform keeps the workflow simple: link the store, generate ads, test them with AI agents, and follow performance in one clear dashboard. This helps teams save time and understand the impact of their campaigns without digging through complex reports.
1. Shopify
Shopify offers its own analytics tool that sits inside every store. The tool gives shop owners a clear view of what is happening in real time. Shopify presents numbers in a simple way, so people can check sales, traffic, and conversion changes without digging through complicated dashboards. The platform collects data automatically, so the store owner does not need any setup. Reports open fast, and each metric is easy to read. The tool focuses on everyday questions like how many people visited the store, which channel brought them in, and which products moved the most.
Shopify also gives users custom options. A store owner can adjust reports, add filters, and build a view that fits their workflow. Live View is part of the tool too, so real-time traffic and sales appear as they happen. Shopify includes features for tracking marketing performance across channels. The system connects the dots between ads, emails, social traffic, and purchases. It also supports deeper analysis with its query editor and ShopifyQL for those who want more control. The tool works for stores of any size and helps people react faster to changes without learning complex analytics platforms.
Key Highlights:
- Built-in store analytics with real-time data
- Ready-made reports focused on commerce
- Customizable dashboards and editable reports
- Live View for tracking activity as it happens
- Tools for checking marketing performance
- Option to create deeper queries with ShopifyQL
Services:
- Store analytics and reporting
- Traffic and conversion tracking
- Marketing performance measurement
- Real-time activity monitoring
- Custom report creation
- Data access through API and integrations
Contact Information:
- Website: www.shopify.com
- LinkedIn: www.linkedin.com/company/shopify
- Twitter: x.com/shopify
- Facebook: www.facebook.com/shopify
- Instagram: www.instagram.com/shopify
2. Google Analytics
Google Analytics offers a way for Shopify stores to understand how people move through the site. The platform shows where visitors come from, what pages they open, and how long they stay. The tool brings all activity into one place, so store owners can see what drives traffic and which parts of the site get the most attention. Google Analytics connects with Shopify through built-in integrations, so the data flows in without extra work. The platform helps store owners watch trends over time and see how visitors respond to changes on the site.
The system also gives better context for marketing work. Store owners can check if campaigns bring useful traffic or if people drop off before buying. Google Analytics lets users explore the path from first visit to purchase in a simple way. Reports are adjustable, so each store can look at the metrics that matter. The tool supports deeper analysis too, with segments, funnels, and filters. It works as a steady place to compare channels and understand how each one contributes to the overall flow.
Key Highlights:
- Connects with Shopify for traffic and behavior tracking
- Shows where visitors come from and how they act on the site
- Helps analyze the full customer path
- Offers adjustable reports
- Supports deeper exploration with segments and funnels
- Works alongside Shopify analytics for a broader view
Services:
- Website analytics
- Traffic source tracking
- Funnel and behavior analysis
- Campaign measurement
- Custom report creation
- Integration with Shopify
Contact Information:
- Website: analytics.google.com
- LinkedIn: www.linkedin.com/showcase/googlemarketingplatform
- Twitter: x.com/GMktgPlatform
- Shopify App Store: apps.shopify.com/google-analytics-4
3. Supermetrics
Supermetrics offers a tool that helps Shopify stores pull data from many platforms into one place. The platform collects numbers from Shopify, marketing channels, and advertising tools, then moves everything into sheets, dashboards, or data warehouses. This makes it easier for store owners to see how their store performs without jumping between platforms. Supermetrics focuses on moving data in a clean and organized way, so shop owners can look at the metrics they need instead of sorting files by hand.
The tool also supports Shopify analytics by giving users a flexible way to combine store data with marketing results. A team can look at paid ads, website behavior, and orders side by side. Reports can be built from scratch or through templates, depending on what feels easier. The goal is to make analysis simple by keeping all data sources connected and updated. Supermetrics works for people who want to build their own dashboards and keep everything in one environment.
Key Highlights:
- Connects Shopify with marketing and analytics platforms
- Moves data into sheets, dashboards, and data warehouses
- Supports custom reporting
- Helps combine store results with marketing metrics
- Reduces manual data work
Services:
- Shopify data transfers
- Multi platform data integrations
- Custom report setup
- Dashboard building support
- Marketing and store data alignment
Contact Information:
- Website: supermetrics.com
- Address: Kaivokatu 10 A, 00100 Helsinki, Finland
- E-mail: media@supermetrics.com
- LinkedIn: www.linkedin.com/company/supermetrics
- Twitter: x.com/Supermetrics
- Facebook: www.facebook.com/Supermetrics
- Instagram: www.instagram.com/supermetrics
- Shopify App Store: apps.shopify.com/supermetrics
4. Analyzify
Analyzify offers a Shopify analytics tool that helps store owners keep their tracking clean and reliable. The platform connects Shopify with major marketing channels and makes sure data flows without gaps. Analyzify focuses on fixing tracking issues that many stores run into when using different ads and analytics tools. The system also checks data health, so users know if something breaks before it affects reporting. All numbers appear in a dashboard that keeps things easy to follow.
The tool supports deeper analysis too. A store owner can look at traffic sources, conversions, and marketing activity in one place. Reports show the performance of different channels and help users understand where money goes and what it brings back. The platform also updates tracking setups when platforms change rules, so store owners do not need to handle technical adjustments on their own. Analyzify works as a central point for Shopify data and marketing metrics.
Key Highlights:
- Connects Shopify with major analytics and ads platforms
- Helps keep tracking stable
- Shows store and marketing metrics in one dashboard
- Monitors data health
- Supports more detailed analysis across channels
Services:
- Shopify tracking setup
- Data integrations with marketing platforms
- Dashboard reporting
- Tracking audits
- Ongoing tracking maintenance
Contact Information:
- Website: analyzify.com
- Address: 30 North Gould Street, STE R, Sheridan, WY 82801, United States of America
- E-mail: hi@analyzify.com
- LinkedIn: www.linkedin.com/company/analyzify
- Twitter: x.com/analyzify
- Facebook: www.facebook.com/analyzifydata
- Shopify: apps.shopify.com/analyzify
5. Rick.ai
Rick.ai offers a Shopify analytics tool that helps stores understand where profits come from and where they are lost. The platform brings data from Shopify, Google Analytics, Google Ads, Facebook, and Instagram into one place. Rick.ai checks the data for issues and builds reports that show how visitors move through the store. This helps teams see which channels bring the most value and which ones need attention.
The tool highlights weak spots in the funnel. A store owner can see where users stop, how long the buying process takes, and which ads do not bring returns. The system focuses on simple views that make decisions easier. Rick.ai also tracks user behavior instead of sessions, so the numbers feel more realistic. The tool works as a central hub for understanding store performance and marketing results without dealing with complicated setups.
Key Highlights:
- Connects Shopify with ads and analytics platforms
- Shows store and marketing data in one place
- Highlights weak points in the customer funnel
- Tracks user behavior for clearer insights
- Helps understand channel and campaign performance
Services:
- Shopify data integration
- Funnel and conversion tracking
- Marketing performance reports
- User based analytics
- Alerts for metric changes
Contact Information:
- Website: rick.ai
- E-mail: ask@rick.ai
6. Lifetimely by AMP
Lifetimely by AMP offers a Shopify analytics tool that helps stores see how the business performs day to day. The platform brings together profit, customer behavior, and marketing results in one place. It gives stores a clear picture of how money moves through the business and which products or channels shape revenue. Lifetimely keeps everything simple by showing the core metrics that matter without forcing users to dig through complicated spreadsheets.
The tool also helps stores understand how customers buy over time. It shows patterns in repeat orders, the paths customers take, and how long it takes them to return. Lifetimely includes dashboards that can be adjusted to each role in the company. The system connects with Shopify and other tools in the stack, making it easier to track performance and spot changes early. Stores use Lifetimely when they want one place to review profit, customer activity, and marketing impact.
Key Highlights:
- Centralizes Shopify data in simple dashboards
- Shows profit, customer behavior, and marketing results
- Tracks repeat purchases and customer paths
- Helps identify changes in performance
- Connects with other tools in the stack
Services:
- Shopify analytics setup
- Profit and loss reporting
- Customer behavior tracking
- Custom dashboard creation
- Marketing attribution insights
Contact Information:
- Website: useamp.com
- LinkedIn: www.linkedin.com/company/use-amp
- Shopify: apps.shopify.com/lifetimely-lifetime-value-and-profit-analytics
7. Peel
Peel offers a Shopify analytics tool that helps stores understand their customers and how they buy over time. The platform brings data from Shopify and other tools into one place, so teams no longer switch between different dashboards. Peel focuses on giving clear reports that help stores follow customer behavior, track retention patterns, and see how products perform across channels.
The tool also helps stores segment their audience in simple ways. Users can view customer groups, compare how they act over time, and review patterns in repeat buying. Peel supports stores that want a straightforward way to understand what drives orders and how their audience changes. The platform gives teams a single view of the business and helps them catch important trends without digging through raw data.
Key Highlights:
- Brings Shopify data into a single dashboard
- Tracks retention and customer behavior
- Supports simple audience segmentation
- Shows product performance across channels
- Helps spot changes in buying patterns
Services:
- Shopify analytics setup
- Retention and cohort analysis
- Customer segmentation
- Product performance reports
- Custom dashboard support
Contact Information:
- Website: www.peelinsights.com
- Shopify App Store: apps.shopify.com/peel-insights
8. Polar Analytics
Polar Analytics offers a Shopify analytics tool that helps stores bring all their data into one clear system. The platform connects Shopify with ad platforms, email tools, and other channels, giving teams a single place to review performance. The goal is to help brands understand how their marketing, customer behavior, and product performance come together in daily results.
The tool focuses on simplified reporting. Users can track acquisition, retention, and revenue without switching between multiple dashboards. Polar Analytics also supports custom views, making it easier for stores to follow the metrics that matter to them. The platform is helpful for teams that want an easier way to see what is working and where attention is needed.
Key Highlights:
- Centralizes data from Shopify and other tools
- Helps track acquisition and retention
- Offers custom dashboards
- Supports reporting across multiple channels
- Provides clear daily updates
Services:
- Shopify analytics setup
- Marketing performance reports
- Customer behavior tracking
- Custom dashboard creation
- Multi channel data integration
Contact Information:
- Website: www.polaranalytics.com
- Shopify App Store: apps.shopify.com/polar-analytics
9. Littledata
Littledata provides a Shopify analytics tool that helps stores fix tracking issues and keep their data consistent across all channels. The platform focuses on creating a clean data layer, so every event from Shopify can be read the same way in tools like Google Analytics, Meta Ads, and Klaviyo. The company builds its service around accuracy, making sure stores can see the full customer journey without missing steps.
The tool helps teams follow conversions, track returning customers, and understand how different campaigns perform. Littledata also offers server side tracking, which helps keep data accurate even when browser tracking is limited. The company supports brands that need a simple way to unify their analytics without building complicated setups on their own.
Key Highlights:
- Creates a unified Shopify data layer
- Supports conversion tracking across major platforms
- Helps identify returning customers
- Works with headless storefronts
- Keeps tracking stable without complex setups
Services:
- Shopify analytics setup
- Server side tracking support
- Customer journey tracking
- Marketing channel attribution
- Integration with Google, Meta, Klaviyo and more
Contact Information:
- Website: www.littledata.io
- Address: Oxford House, Oxford Street, Newbury, England, RG14 1JB
- E-mail: help@littledata.io
- LinkedIn: www.linkedin.com/company/littledata
- Facebook: www.facebook.com/littledatauk
- Shopify App Store: apps.shopify.com/littledata
10. Daasity
Daasity offers a Shopify analytics tool built for brands that want all their data in one place. The platform connects Shopify with marketing, sales, and inventory systems, so teams can see how the business is performing without jumping between tools. Daasity focuses on giving a clear view of revenue, product movement, and customer behavior in everyday operations.
The tool helps stores understand which channels work, how inventory affects sales, and where the business is losing opportunities. Daasity is often used by teams that manage both ecommerce and retail, since it pulls everything into a single dashboard. The company aims to make the data easier to read, so decisions can be made quickly and without guesswork.
Key Highlights:
- Centralizes Shopify data with retail and marketing tools
- Helps track revenue and customer behavior
- Supports multi channel reporting
- Offers clear views of inventory and product demand
- Provides simple dashboards for daily use
Services:
- Shopify analytics setup
- Marketing and sales reporting
- Inventory and product performance tracking
- Retail and ecommerce data integration
- Custom dashboards
Contact Information:
- Website: www.daasity.com
- LinkedIn: www.linkedin.com/company/daasity
- Twitter: x.com/Daasity
- Facebook: www.facebook.com/daasityinc
11. Sweet Analytics
Sweet Analytics works as a tool that helps Shopify stores understand how their sales connect to different marketing channels. The platform gathers data from several sources and brings it together in one place. This helps teams see which channels move orders and which ones do not contribute much. The company focuses on giving stores a simple way to read performance without sorting data manually.
Sweet Analytics also supports stores that want to follow profit and spending in a more organized way. The tool shows where money goes and how much comes back, making it easier to plan budgets or adjust campaigns. It fits into a Shopify analytics setup because it links store activity with channel behavior, giving users a clearer picture of what drives results.
Key Highlights:
- Brings data from multiple channels into one view
- Helps connect marketing activity with store performance
- Supports simple insight into costs and returns
- Fits into Shopify analytics workflows
Services:
- Shopify data connection
- Marketing channel reporting
- Cost and return tracking
- Dashboard setup
Contact Information:
- Website: sweetanalytics.com
- Address: Waverley House, 9 Noel St, W1F 8GQ, London, United Kingdom
- Phone: 07768917687
- E-mail: hello@sweetanalytics.com
12. Zoho Analytics
Zoho Analytics provides a way for Shopify stores to build custom reports and dashboards. The platform connects directly with Shopify, so store data flows into the system without extra steps. Zoho gives teams many options for how to display numbers, which helps when stores want a more specific view of their performance. The company focuses on making it easier to look deeper into the data and understand long term patterns.
The tool also supports different kinds of visualizations, which helps teams explain trends to others. Stores that want more control over reporting often use Zoho as an extension of their Shopify analytics setup. It works for teams that prefer to organize information in their own way rather than rely only on built in reports.
Key Highlights:
- Connects with Shopify for custom reporting
- Supports many visualization types
- Helps review data in more detail
- Works as an add on to Shopify analytics
Services:
- Shopify data integration
- Custom report creation
- Dashboard building
- Data visualization tools
Contact Information:
- Website: www.zoho.com
- Phone: +1 888 900 9646
- E-mail: sales@eu.zohocorp.com
- LinkedIn: www.linkedin.com/showcase/zohoanalytic
- Twitter: x.com/zohoanalytics
- Facebook: www.facebook.com/zoho
- Shopify App Store: apps.shopify.com/zoho-crm-inventory-books
13. Report Pundit
Report Pundit offers a reporting system that connects with Shopify and helps stores build the specific reports they need. The platform is often used when the built in Shopify reports are not enough. It gives users many options to filter, group, and organize data. The company focuses on helping stores create simple or detailed views without having to export data manually.
Report Pundit supports Shopify analytics by giving stores a flexible way to look at their numbers. Many teams use it to combine product, customer, and order data in unique ways. The tool works well for stores that want to see their information laid out clearly and in formats that match their workflow.
Key Highlights:
- Supports custom Shopify reports
- Helps organize data in many formats
- Works as an extension to existing analytics
- Reduces manual reporting work
Services:
- Shopify reporting setup
- Custom report building
- Data filtering and grouping
- Dashboard support
Contact:
- Website: www.reportpundit.com
- Address: 409 Yellowtail Rd, Libby, MT 59923, США
- LinkedIn: www.linkedin.com/showcase/report-pundit
- Twitter: x.com/ReportPundit
- Facebook: www.facebook.com/Reportpundit
- Instagram: www.instagram.com/reportpundit
- Shopify App Store: apps.shopify.com/report-pundit
14. Metorik
Metorik is known for giving stores a deeper look at customer behavior and sales patterns. The platform connects with ecommerce systems and helps teams see how shoppers move through the store. While it is not built only for Shopify, many stores use it to complement their analytics setup. The company focuses on giving clear views of customer activity and product performance.
The tool helps teams explore data in simple dashboards. Reports show how customers behave, which products move, and how sales change over time. Metorik fits stores that want to understand their audience better and combine this insight with their existing Shopify analytics.
Key Highlights:
- Supports analysis of customer behavior
- Works with ecommerce data alongside Shopify
- Helps track product and sales patterns
- Complements built in analytics
Services:
- Ecommerce data reporting
- Customer behavior analysis
- Sales trend tracking
- Dashboard setup
Contact Information:
- Website: metorik.com
- LinkedIn: www.linkedin.com/company/metorik
- Twitter: x.com/metorikhq
- Facebook: www.facebook.com/metorikhq
- Shopify App Store: apps.shopify.com/metorik
15. Glew
Glew provides a Shopify analytics tool that brings store data together with information from other platforms. The company focuses on helping teams see sales, products, customers, and marketing results in one place. The platform connects Shopify with tools like Google Analytics, Facebook, Google Ads, Amazon, and subscription apps, so users can review how different parts of the business influence performance. This makes it easier for stores to read their numbers without switching between many dashboards.
Glew also gives teams a simple way to follow customer behavior, product activity, and campaign results. The tool includes prebuilt segments, customer profiles, and insights into abandoned carts, orders, and product interest. It supports email and subscription analytics as well, which helps stores that use tools like Klaviyo or Recharge. Glew fits into a Shopify analytics workflow by linking store data with marketing channels, making it easier to understand what drives conversions and where attention is needed.
Key Highlights:
- Connects Shopify with marketing and sales platforms
- Brings store, customer, and product data into one dashboard
- Supports customer segmentation and behavior insights
- Helps track campaign performance across channels
- Works with subscription tools for added reporting
Services:
- Shopify analytics connection
- Multichannel reporting
- Customer and product insights
- Marketing performance tracking
- Subscription analytics
Contact Information:
- Website: www.glew.io
- LinkedIn: www.linkedin.com/company/glew
- Twitter: x.com/glewanalytics
- Facebook: www.facebook.com/glewanalytics
- Instagram: www.instagram.com/glewanalytics
- Shopify App Store: apps.shopify.com/glew
Conclusion
When you run a Shopify store, you get used to juggling numbers from different places. After a while, it becomes clear that guessing your way through the data doesn’t help much. The tools we looked at all try to solve the same problem in their own way: making it easier to actually understand what is going on in the store, not just stare at another dashboard.
Some tools focus on clean tracking, others help you follow your customers over time, and a few try to simplify everything into one place. None of them magically fix every issue, but each one brings a different piece of the picture that Shopify alone doesn’t always show. The main thing is finding something that makes your daily decisions feel a little less blind and a lot more grounded.
If you already handle ads, emails, and product updates every day, a solid analytics setup can save you more time than you expect. Even small improvements in clarity make it easier to decide what to keep doing and what to cut. In the end, the right analytics tool is the one that helps you run your store with fewer surprises and a clearer sense of where things are heading.
