How to Remove “Powered by Shopify” from Your Store

That little “Powered by Shopify” tag in your store’s footer? It’s not hurting anything, but it’s not exactly helping either. It’s generic, it’s everywhere, and it doesn’t tell visitors anything about your brand. If you want your store to feel clean and custom (and skip the free ad for Shopify), you’re in the right place. 

This guide walks through the easiest ways to remove or replace that default message, whether you’re using a laptop, phone, or feel brave enough to poke around your theme’s code. No dev team required.

What Is “Powered by Shopify”?

If you’ve launched a Shopify store or are browsing through one, you’ve probably seen the phrase “Powered by Shopify” sitting quietly in the footer. It’s a small piece of text added automatically by Shopify to most themes, especially when you’re just starting out.

At its core, it’s a bit of branding – Shopify’s way of letting people know, “Hey, this store was built with our platform.” It’s similar to what you might see on a free website template or email footer that says, “Made with XYZ builder.” It’s not harmful. It doesn’t break your site. But it’s not exactly yours, either.

For some store owners, that’s perfectly fine. But for others, especially those trying to create a polished, brand-first experience, it’s a small but noticeable detail that’s worth updating or removing entirely.

Where This Message Appears

Depending on your theme and store status, you’ll usually find “Powered by Shopify” in two places:

• Live site footer: This is visible on all pages of your storefront.
• Password/Opening Soon page: This shows up when your store is not yet launched or is password protected.

In some themes the “Powered by Shopify” message may also be included in different template files beyond just the main footer, depending on how the theme is structured. You’ll need to check and update all the areas if you want full removal. 

Why Removing It Might Be a Smart Move

The "Powered by Shopify" line doesn’t show up by accident. It’s Shopify’s subtle way of letting the world know that your store is built on their platform. While there’s nothing wrong with that, it also raises a fair question: does that message actually serve your brand?

For many store owners, the answer is no. That footer space could be doing more than pointing to someone else’s service. If you’re trying to create a cohesive, professional-looking store, it might be time to make that line disappear or at least make it your own. Here’s what changing or removing it actually achieves:

Building Your Brand, Not Someone Else’s

Leaving Shopify’s name in your footer might seem harmless, but it’s also a missed opportunity. Instead of a generic label, you could use that space to reinforce your own brand voice. Whether it's a tagline, a mission-driven message, or a clean copyright line, replacing the default text makes your store feel more custom and less templated.

A Cleaner, More Professional Look

Visually, removing that line helps declutter your footer. It’s especially noticeable if you're aiming for a minimalist layout or a modern design. When every detail is intentional, even a small change like this helps create a smoother, more polished user experience.

More Trust, More Credibility

Visitors may not consciously notice the "Powered by Shopify" tag but they do pick up on whether a site feels fully branded or not. Custom touches, even in the footer, contribute to overall trust. A store that looks thoughtfully built signals professionalism, and that can make a difference when someone’s deciding whether or not to hit that checkout button.

In short, taking control of that small footer detail can go a long way in shaping how people see your store.

Your Best Options for Removing “Powered by Shopify”

There’s more than one way to get rid of that default footer message, and the method you choose depends on how comfortable you are with editing your store. Some approaches are fast and beginner-friendly, while others offer more control if you’re willing to tweak the code. 

Option 1: Remove It Using Shopify’s Theme Language Editor

This is the easiest way and doesn’t involve touching any code if the theme supports editing that text via the specific fields. It works well for most users.

Steps:

1. Log in to your Shopify admin.
2. Go to Online Store > Themes.
3. Click the three-dot menu (⋯) next to your current theme.
4. Choose Edit default theme content.
5. In the search box, type “powered”.
6. You should now see two fields. They are Powered by Shopify and Powered by Shopify HTML (it is an additional block that may appear since it is used on the password page).

6. Click inside each box and press the spacebar once. This removes the text.
7. Click Save

And that’s it. Reload your storefront and the text should be gone.

This method is safe, easy, and reversible. Great for beginners or anyone who doesn’t want to edit code.

Option 2: Remove It by Editing the Theme Code

Sometimes, the default theme editor won’t fully remove the text. This can happen with custom themes or older versions. If that’s your case, here’s how to manually remove the tag from the code itself.

Steps:

1. Go to Shopify Admin > Online Store > Themes.
2. Click the three-dot menu next to your active theme.
3. Select Edit code.
4. In the Sections folder, open footer.liquid.
5. Use Ctrl + F (or Cmd + F) to search for:

{{ powered_by_link }}

6. Delete that line entirely.
7. Click Save.

If you’re also using a password page, repeat the process in password-footer.liquid if it exists in your theme.

Once saved, reload your store to confirm it’s gone.

Option 3: Replace It With Your Own Message

Maybe you don’t just want to remove it. Maybe you’d rather say something fun, useful, or brand-specific in its place.

Here’s what you can do instead:

Using the Default Theme Editor

Follow the same steps as in Option 1, but instead of pressing the spacebar, enter a custom message like:

• “Made with love by [Your Brand]”
• “© [Year] [Brand Name]. All rights reserved.”
• “Built for people, not platforms.”
  
  

You can even insert HTML in the Powered by Shopify HTML box to include links:

<a href="/privacy-policy">Privacy Policy</a>

Editing the Code Directly

Instead of deleting the {{ powered_by_link }} code, replace it with your own message:

<p>Made by <a href="https://yourstore.com">Your Store</a></p>

This way, you still keep the structure but make the footer yours.

What If the Message Won’t Go Away?

Sometimes, even after you’ve removed the line or updated the theme language, the text refuses to disappear. Don’t panic.

Here are a few reasons it might still be showing:

• You’re editing the wrong theme: Double-check that you’re updating the one currently published.
• It’s hardcoded into your theme: Some third-party themes include the message outside the usual areas.
• You didn’t update both places: If your store is password-protected, the text might still be visible on that separate page.

If none of the methods work, consider:

• Contacting the theme developer (especially for paid or third-party themes).
• Asking Shopify support for help locating hidden references.

Where to Use That Space Instead

Removing the Shopify branding gives you a free space in your footer. It might seem small, but it’s prime real estate, especially for mobile users. Here are a few smart ways to use it:

• Trust signals: “Secure checkout,” payment icons, or refund policies.
• Quick links: Contact, FAQ, or terms of service.
• Mini brand moment: A tagline, founder quote, or mission reminder.
• Social links: A subtle way to encourage follows without clutter.

Why This Detail Matters More Than You Think

Some might say, “It’s just a footer line. Who cares?” But here’s the thing: every visible part of your store shapes perception. Even something as tiny as a six-word message in your footer sends a signal.

Leaving it unchanged says: “This is a template.”

Replacing it says: “This is my brand.”

Small choices like this are what separate cookie-cutter storefronts from ones that actually feel thought-through.

Take Ownership of Your Brand, Starting with the Footer

At Extuitive, we believe real brand ownership starts with the details. The tone of your product descriptions, the scroll feel of your homepage, and yes, even that tiny line of text in your footer. That’s why we encourage Shopify store owners to remove anything that doesn’t speak directly to their audience, including the default “Powered by Shopify” message.

If you’re already using Extuitive to create, test, and launch high-performing ads, you understand how much stronger your message lands when it’s built for your customer. We help you skip the guesswork by letting our AI agents shape ad creatives that convert. And just like we optimize your campaigns to reflect your brand voice, we want your store’s layout and messaging to feel equally intentional.

Removing boilerplate copy from your site is a small win, but it’s one that signals your commitment to a fully branded experience. And in our world, where every impression counts, that’s exactly where the edge comes from.

A Few Extra Tips

Removing or replacing the “Powered by Shopify” tag is a small change, but it’s still part of how your store shows up to customers. Whether you're doing it through the editor or tweaking the code, it’s worth taking a few extra steps to make sure things go smoothly, and look exactly how you want them to.

• Preview before you publish: Always double-check how the change looks on your live site. Sometimes a space doesn’t clear the text properly, or your custom message might look off on mobile.
• Keep a backup: If you're editing theme code, it's smart to duplicate your theme before you start. That way, if something breaks, you can roll back without digging into the mess.
• Use plain language: You don’t need to overthink the replacement text. Clear and simple usually wins.
• Stay consistent: Your footer should match the tone of the rest of your store. If your site is clean and minimal, keep the message tight.

Final Thoughts

The "Powered by Shopify" message isn't doing any harm, but it's not doing you any good either. Removing or replacing it is one of the easiest ways to make your store feel more intentional, professional, and aligned with your brand.

No coding degree required. No plugin needed. Just a few clicks or a small copy-paste tweak, and you're in full control of your footer space.

It’s your store. Make every part of it yours.

FAQ