Predict winning ads with AI. Validate. Launch. Automatically.

February 3, 2026

Does Shopify Offer a Free Plan for New Users?

If you're considering starting an online store, Shopify is likely on your radar. As one of the most popular e-commerce platforms, it offers various pricing plans designed to cater to businesses of all sizes. But does Shopify have a free plan? Well, not exactly. 

While Shopify doesn’t offer a traditional free plan, it does have a way for you to try the platform with minimal commitment. Let's dive into the details and explore what options are available for those wanting to give Shopify a test run without paying upfront.

Does Shopify Have a Free Plan?

If you're looking to start an online store, you might be wondering whether Shopify offers a free plan, especially if you're trying to keep costs low during the initial phase of your business. Well, the answer is a bit more nuanced than a simple yes or no. Shopify doesn't provide a traditional free plan, but it does offer a short free trial that can help you explore the platform before committing to a paid plan. Let’s dive into what’s available and how you can get started with Shopify.

Shopify’s Free Trial: The Basics

While Shopify doesn’t have a free plan for long-term use, it does offer a 3-day free trial. This means that you can sign up, explore the platform, and start building your online store without entering any payment details. During this free trial, you’ll have access to most of Shopify’s features to test out everything from store setup to product management and customization options.

Once the trial period ends, you'll need to select a paid plan to continue using Shopify’s tools. But here's the kicker: Shopify often promotes offers like €1 per month for the first 3 months on their paid plans, giving you an extended low-cost entry point if you decide to continue.

What You Get with Shopify’s 3-Day Free Trial

During the 3-day free trial, you’ll get access to:

  • Store setup: Build your online store, choose from a variety of themes, and start customizing.
  • Product management: Add products, set prices, and organize your inventory.
  • Payment gateways: Set up payment methods to accept transactions from your customers.
  • Apps and integrations: Explore Shopify’s app store and try out apps that can help you manage shipping, marketing, and customer service. Consider, some of them may require payment.

However, once the 3-day period is over, your ability to process actual payments or go live with your store will be restricted unless you upgrade to a paid plan.

Shopify Pricing Plans

After your 3-day free trial, you'll need to choose a plan to continue. Shopify offers several pricing options, each designed to meet different business needs:

Basic Shopify Plan (Starting at €27/month):

  • Ideal for solo entrepreneurs and small businesses.
  • Includes 10 inventory locations, 24/7 support, and the ability to sell in person using a POS device.

Shopify Plan (Starting at €74/month):

  • Best for small teams looking to grow their business.
  • Offers 5 staff accounts and 1% transaction fees for third-party payment providers.

Advanced Shopify Plan (Starting at €384/month):

  • Great for larger businesses that need advanced reporting and support for up to 15 staff accounts.
  • Features enhanced reporting and local storefronts for different markets.

Shopify Plus (Starting at $2,300/month):

  • Aimed at large, high-volume businesses requiring advanced customization, unlimited staff accounts, and priority support.
  • 200 inventory locations and priority phone support.

Note: Shopify plans are billed annually, and if you choose to pay yearly, you can save up to 25%. 

Can You Use Shopify for Free in Other Ways?

While Shopify doesn’t offer a traditional free plan for the long term, there are a few ways you can use the platform without paying a lot upfront:

Shopify Starter Plan (€5/month)

If you’re looking for something even more affordable, the Shopify Starter Plan lets you start selling for just €5/month. This plan is designed for users who want to sell through social media or messaging apps without a full-fledged online store. It’s a good way to dip your toes into e-commerce without a big commitment.

Free Themes and Apps

Even though Shopify doesn’t have a free plan, it does offer free resources:

  • Free themes: Choose from a variety of free themes available in Shopify’s theme store to build a professional-looking store without any extra cost.
  • Free apps: Shopify’s app store includes many free apps for features like email marketing, inventory management, and customer service.

These free resources are useful during your trial or once you've upgraded to a paid plan, helping you get started without extra expenses.

How to Make the Most of Shopify’s 3-Day Free Trial

To get the most out of your 3-day free trial, follow these steps:

  1. Set up your store: Don’t just explore the basics – use the trial to build out your store with products, categories, and descriptions.
  2. Test out payment options: Set up and test payment gateways to ensure you can accept payments when your trial ends.
  3. Explore sales channels: If you plan to sell on social media, set up integrations with Instagram, Facebook, and Google during the trial.
  4. Test apps: Try out apps from the Shopify App Store to enhance your store’s functionality, from email marketing to inventory management.
  5. Evaluate Shopify’s features: Dive into Shopify’s analytics and reporting tools to see how you can monitor your store’s performance and optimize for growth.

By the time your trial ends, you’ll have a good sense of whether Shopify fits your business needs. If you decide it’s the right choice, you can easily transition into a paid plan and continue building your store.

Optimizing E-commerce Ads: A Powerful Tool for Shopify Users

As e-commerce continues to evolve, advertising plays a critical role in ensuring the success of any online store. Shopify store owners can greatly benefit from leveraging tools that help them forecast and optimize their advertising strategies. 

At Extuitive, we offer the fastest, most accurate prediction engine for ad performance, allowing businesses to make data-driven decisions before spending any advertising budget. By using AI models validated against live campaign results, we help Shopify merchants forecast real-world ad performance, ensuring they target the right audiences and avoid wasting resources on ineffective ads. With Extuitive, you can test large volumes of creatives instantly, analyzing their potential success even before launching them. This tool is perfect for businesses looking to scale their ad performance efficiently and effectively.

Our platform also features intelligent audience targeting to help businesses identify and reach the right people – those most likely to convert and make purchases. Through precise predictions, we help merchants not only increase click-through rates (CTR) but also improve their return on ad spend (ROAS). If you’re a Shopify user seeking to enhance your ad strategy, our Extuitive can be the game-changer you need to start predicting your ad success with confidence.

Is Shopify Worth It?

For most growing businesses, Shopify is worth the investment. Its tools are intuitive, scalable, and provide everything you need to launch and manage an online store. While it doesn’t offer a free plan, the 3-day trial gives you ample time to explore its features, and the low-cost promotional plan can make it affordable for the first few months.

Shopify's robust features, security, and e-commerce expertise make it an excellent choice for anyone serious about building a successful online store. If you're just starting out, the trial and promotional offer give you a risk-free way to test whether Shopify is the right platform for you.

Conclusion

Although Shopify doesn’t have a permanent free plan, the 3-day free trial provides a great way to explore the platform and see if it’s the right fit for your business. Plus, the promotional offer for €1/month for the first 3 months makes it affordable as you scale. With its flexible plans, extensive features, and easy-to-use interface, Shopify remains a top choice for entrepreneurs and businesses looking to sell online.

FAQ

1. Does Shopify offer a free plan for long-term use?

No, Shopify doesn’t offer a traditional free plan. However, it does provide a 3-day free trial that allows you to explore the platform’s features and build your store without entering payment details. Once the trial is over, you’ll need to pick a paid plan to keep your store live and operational.

2. Can I test Shopify before committing to a paid plan?

Yes! Shopify’s 3-day free trial gives you full access to the platform, so you can test out the store setup, explore customization options, add products, and integrate payment gateways. It’s a great way to get a feel for Shopify’s features before making a financial commitment.

3. What happens after my 3-day free trial ends?

After the trial ends, Shopify will prompt you to select a paid plan. If you choose a plan, you can continue building and running your store. If you don’t select a plan, your store will be paused, and you won’t be able to process payments or make the store live until you upgrade.

4. Are there any Shopify plans for small businesses?

Yes! Shopify has several plans designed for small businesses. The Basic Shopify Plan is ideal for solo entrepreneurs or businesses just starting out. It includes essential features like selling on social media, 24/7 support, and up to 10 inventory locations. As your business grows, you can upgrade to other plans for more advanced features.

5. Can I sell on Shopify without a website?

Yes! With the Shopify Starter Plan, you can start selling directly through social media platforms like Instagram or Facebook, or even through messaging apps. This plan lets you skip building a full website and start selling right where your customers are.

6. Does Shopify charge transaction fees?

Yes, Shopify charges transaction fees if you use a third-party payment provider. The fees vary based on the plan you select. For example, with the Basic Shopify Plan, the transaction fee is 2%. However, if you use Shopify Payments (Shopify’s own payment gateway), you can avoid third-party transaction fees.

7. Can I change my Shopify plan later?

Absolutely! Shopify offers flexibility, so you can upgrade or downgrade your plan at any time based on your business needs. Whether you're growing and need more features or scaling down and want to save on costs, Shopify allows you to adjust your plan as necessary.

Predict winning ads with AI. Validate. Launch. Automatically.