What Is Shopify Plus and How Is It Different From Shopify?
Shopify Plus is Shopify’s enterprise plan for high-growth brands. Learn what it is, how it works, pricing basics, and who actually needs it.
Running a wholesale channel on Shopify used to mean messy workarounds, discount codes that broke, or forcing retailers into the regular checkout. Not anymore. The newest generation of wholesale apps turns the customer account into a proper B2B portal-tiered pricing, order minimums, custom forms, net terms, quick-order pages, all without touching any code. Some feel like they were built for brands doing six figures in wholesale, others are perfect for stores just dipping their toes. Below are the platforms that consistently come out on top when store owners compare speed, flexibility, and how little they annoy the buyer on the other end.

We built Extuitive to help Shopify store owners stop guessing what works in ads. You connect your store, our platform pulls the product info, and in a few minutes our system hands you complete ad creatives - images, videos, headlines, copy, the whole package. Before you spend a cent on media, our app tests everything with AI agents that behave like real shoppers, so you see which versions actually drive purchases and which ones fall flat.
Once you pick the winners, our platform pushes them straight to your ad accounts and keep an eye on how they perform after launch. The whole thing replaces weeks of back-and-forth with agencies or slow consumer panels, and it runs at a fraction of that cost.

Wholesale Hub operates as a tool within Shopify for handling B2B and retail pricing in the same setup. Customer accounts get tagged to unlock group-specific rates, where adjustments happen through percentage reductions or precise variant-level settings. Visibility over products adjusts per group, keeping certain items out of view for regular shoppers. Setup ties into Shopify's built-in forms and workflows for new account sign-ups and approvals, smoothing out the entry process without extra hassle.
Net payment options come standard, alongside quick forms for bulk buys and conditions tied to order sizes for discounts. Fees can tack on or shipping might waive entirely, depending on the rules set. Higher tiers add layers like market-specific tweaks and deeper looks at performance data, while locks prevent access to select goods. Everything runs straight from the admin panel, keeping things contained.

This app slots into Shopify to blend retail sales with B2B wholesale under one roof. Discounts flex through percentages, steps based on volume, or tailored rates per item variant, all keyed to customer tags or groups. Signup happens via dedicated forms that feed into tagging, while shipping rates adjust for wholesale needs, including flat options. Orders process manually if needed, and terms extend for offline payments at set intervals.
Custom sections carve out wholesale-only spaces on the site, with rules for tax displays and limits on order totals. Global reach comes via market tools for currencies and VAT handling, exempting taxes where rules apply. POS compatibility brings wholesale rates to physical counters, and bulk tools import or export pricing setups. Support covers video calls across levels, with the admin handling most configurations.

Wholesale Bear functions as a Shopify addition for setting up B2B price lists without pulling in developers or tweaking code. Tags on customers trigger wholesale rates, bulk reductions, or steps in pricing tied to order sizes. Custom lists apply to particular buyers like dealers, enforcing minimum quantities per line or multiples for those steps. Offline payments roll through net terms, keeping orders flowing without immediate checkout.
Analytics pull up revenue and interaction stats right in the dashboard. Tax exemptions apply where needed, and discounts hit carts by value or product count. The install kicks off immediate use, safe from theme injections, and pairs with current designs. One plan bundles everything, billed monthly after the trial period.

Known also as B2B:Wholesale Pricing Discount, this Shopify app handles volume-based rates and tag-driven specials for wholesale setups. Signup forms keep things straightforward for new accounts, linking to tags that unlock percentage cuts or tiered reductions on orders. Analytics track how those rates perform, and the whole thing launches quick without code dives. Live chat handles questions as they pop up.
Customer tags drive the specials, with forms easing bulk order entry. Volume tiers build in true B2B feel, adjusting discounts as quantities climb. Free access covers development stores with no limits on campaigns, while paid steps cap based on total orders processed. Trials run short at seven days for those tiers, and everything stays in English across compatible themes.

Operations in BSS B2B Wholesale Solution focus on pulling together B2B elements like custom price setups and volume adjustments into one spot for Shopify stores mixing wholesale with regular sales. Registration forms handle buyer sign-ups with steps for qualification, leading into approval processes that tag accounts automatically and send out notifications. Order controls kick in through limits on sizes, quantity requirements, and rules for minimums, all while tax displays shift based on setup, including exemptions and support for VAT in certain regions. Checkout adapts for net terms or manual handling, with price lists pulling in multi-currency options to fit different markets.
Public APIs link up for syncing prices across systems, and integration with Shopify POS brings those rates to in-person sales without extra steps. Forms build with logic that changes based on inputs, and bulk tools import or export pricing details for larger catalogs. Customer notes stay internal for tracking, and shipping rates lock to wholesale-only if needed, adding fees or increments per pack. It's English, German, French, Italian, Spanish, and Japanese that get covered for interface and setup.

Separate price lists take shape in Wholesale All in One for various customer groups, applying discounts through percentage cuts, fixed amounts, or set rates across full catalogs, collections, or single items. Signup forms embed directly on sites, customizable for wholesale entry, followed by reviews to approve accounts and create manual orders if payments hold off. Shipping management layers in with limits on minimum and maximum orders, while add-ons like quick forms for repeats or bulk imports handle larger flows without much back-and-forth.
Net terms extend options for offline settling, and login walls hide prices until accounts clear. Volume breaks adjust rates based on quantities, and order-level discounts stack for broader application. Everything stays in English, keeping setups straightforward for stores blending B2B with everyday retail. Add-ons round out with MOQ enforcement and re-order sheets, easing the push for bigger buys.

NetWise handles the usual wholesale setup with tiered discounts, quantity breaks, and a registration form that can stand alone or blend into the main site. Stores decide if they want a separate B2B area or everything mixed together under one roof. Minimums and limits keep orders in check, and net terms let approved buyers pay later. Shipping rates shift for wholesale traffic, and the whole thing stays in English from install to daily use.
It’s built for merchants who already picture how their wholesale side should run and just need the pieces to line up without custom coding. Nothing flashy, just the expected B2B checkboxes in one spot.

Wholesale Pricing Now keeps everything inside the main store instead of splitting off into separate setups. Tiered discounts kick in based on quantity, and custom rates apply to specific collections or items without creating extra variants. Tax charges can drop off completely for wholesale orders, and shipping overrides make sure the right rates show up. Multiple discount groups stack at checkout when needed, and net terms let tagged customers place orders without paying right away.
A single-page order form speeds up adding lots of items at once, and AJAX cart support means discounts apply without forcing code entry. Everything stays in English, and the app fits stores that want wholesale running smoothly alongside regular sales.

Zine Builder pulls products or collections into digital catalogs and linesheets that buyers flip through online, complete with an order cart that feeds straight into draft orders. Templates adjust with branding, and PDF exports come out ready to email when someone prefers paper. Pricing rules shift between wholesale and retail views, and the catalog updates automatically as the store catalog changes.
Linesheet mode lays everything out for fast bulk selection, while the full catalog feels more like browsing. Orders land as drafts for review before turning live. English handles the interface, keeping things simple for stores that send catalogs out regularly.

This one turns a regular store into a membership setup pretty quickly. Customer statuses get created by hand or through auto-tagging, then each status links to its own discount level - either a percentage or a fixed amount off. Several price tiers can sit on the same product if different groups need different rates. Emails fire off automatically when someone moves to a new status, keeping everyone in the loop without manual chasing.
Discounts apply only to selected items or collections, leaving retail pricing untouched. Everything stays in English, and the focus lands on grouping buyers and giving them the rates that fit.

Wholesale Simplified keeps the discount rules straightforward - pick a customer group, set the cut, and decide if it hits products or whole collections. Rules stack as needed, so different groups see different deals on the same catalog. Minimum quantity triggers can sit inside rules when bulk matters more than anything else. It plays nice with a separate quick-order app from the same folks if bulk forms are part of the picture.
Setup stays light, and the app sticks to English. Stores that just want group pricing without extra bells tend to land here.

Wholesale Gorilla slides wholesale rates into the existing store - logged-in buyers see their prices, everyone else sees regular ones. Rules cover straight discounts or get into quantity breaks, net terms, custom shipping, and order limits. Product exclusions keep certain items away from wholesale eyes, and inventory views adjust per customer when needed.
Support runs around the clock, and install doesn’t touch theme code. Plans shift as order volume grows, keeping the same feature set across the board. English handles everything from setup to chat.
Picking a wholesale app usually comes down to what actually bugs you the most right now. Some stores just need prices to change when the right customer logs in and call it a day. Others are juggling net terms, minimums, quick-order forms, and tax headaches across different countries, so they want something that handles the whole mess without constant tweaks. A few are still patching things together with discount codes and hidden collections and finally ready to stop doing that.
The good news is the gap between “bare-bones” and “does everything” isn’t as wide as it used to be. Most of the solid options install in minutes, won’t wreck your theme, and give you a decent trial to kick the tires. Start with whatever solves your biggest pain point first—whether that’s hiding prices, setting tiered discounts, or finally giving wholesale buyers a checkout that doesn’t feel like retail punishment. You can always layer on more features later when the orders start rolling in and the current setup starts creaking. At the end of the day, the right one is the one you forget is even there because everything just works.