Groove Cut 20% of Wasted Spend on Meta

About our Partner: Groove Life

Groove makes good-looking accessories designed to perform and built to last. Founded by Peter Goodwin in 2016, the brand has grown into a category-defining lifestyle company known for high-quality products and strong customer care. 

As Groove Life scaled, creative volume was no longer the problem. Knowing which ads were worth testing was. That’s when they partnered with Extuitive.

The Challenge

"At some point you hit an efficiency ceiling when scaling ads, so we needed to find a way to break through that and we were struggling to do that on our own."

Kyle Yeoman

President, Groove Life

Groove was consistently spending 20–30% of its ad budget on creative that either lost or underperformed. As tariffs and other margin pressures hit the business, maintaining the efficiency needed to hit revenue goals got harder and harder.

AS A RESULT

Groove Life needed a way to identify high-potential creative before launch—and eliminate weak assets before they ever reached paid media.

The Solution

Groove deployed Extuitive’s predictive analytics engine to evaluate new creatives before launch. By analyzing historical performance data (click-through rates) and creative attributes, the model classifies each asset as High (top 25%), Medium (middle 50%) and Low (bottom 25%). The system was customized to Groove’s audience to reflect their unique creative and customer dynamics.

The Outcomes

81% Overall CTR Prediction Accuracy

We scored 100s of ads over the course of 1 month and demonstrated a prediction accuracy of 81%, allowing Groove Life to confidently back winners.

10X+ Creative Testing Velocity

The efficiency gains allowed the team to increase creative testing velocity by 10X+, allowing them to focus on shipping the high performance creatives.

We scored 100s of ads over the course of 1 month and demonstrated a prediction accuracy of 81%, allowing Groove Life to confidently back winners.

"Extuitive’s technology is amazing. We’re now able to predict winning ads before spending our own money. As a bootstrapped business, this is a gamechanger."

Kyle Yeoman

President, Groove Life

Summary

Groove has successfully integrated Extuitive's predictive AI into their core workflow, resulting in substantial cost savings and improved operational efficiency. The ability to forecast creative performance has become a competitive advantage in their market.

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